Burkina faso Country Commercial Guide
Learn about the market conditions, opportunities, regulations, and business conditions in burkina faso, prepared by at U.S. Embassies worldwide by Commerce Department, State Department and other U.S. agencies’ professionals
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Selling Factors and Techniques
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As with any business relationship in Burkina Faso, the key to success is building and maintaining strong personal relationships. Business is often conducted face-to-face, emphasizing trust and mutual respect. A formal approach and proper etiquette are essential, particularly in initial meetings. U.S. companies should prioritize developing a network of reliable local contacts. Pricing strategies should account for local market conditions, including consumer purchasing power and competition. It is also essential to factor in all applicable fees and taxes. The standard Value-Added Tax (VAT) rate in Burkina Faso is currently 18 percent, which should be included in the final price calculation. Providing excellent sales service and customer support is a critical competitive advantage. U.S. businesses should be prepared to offer comprehensive after-sales service, including training for local staff on how to use and maintain products. Reliable customer support builds trust and can lead to long-term business

Trade Promotion and Advertising

Traditional advertising methods, such as radio, television, and print media, remain effective in Burkina Faso, especially for reaching a broad audience. However, digital marketing and social media are rapidly gaining importance, particularly with the younger, urban population. Companies can promote their services and products on platforms like Facebook, Tik Tok and through SMS campaigns. For specific promotional events or trade shows, U.S. companies should contact the U.S. Embassy’s Commercial Service for information on upcoming events and available services.

Pricing

Pricing strategies should account for local market conditions, including consumer purchasing power and competition. It is also essential to factor in all applicable fees and taxes. The standard Value-Added Tax (VAT) rate in Burkina Faso is currently 18%, which should be included in the final price calculation.

Sales Service/Customer Support

Providing excellent sales service and customer support is a critical competitive advantage. U.S. businesses should be prepared to offer comprehensive after-sales service, including training for local staff on how to use and maintain products. Reliable customer support builds trust and can lead to long-term business relationships.

Local Professional Services

For legal, financial, and other professional services, U.S. businesses are advised to consult with the U.S. Embassy’s Commercial Service. They can provide a list of local service providers and associations that have been vetted for reliability.

Principal Business Associations

A wide range of business associations exist in Burkina Faso that can provide valuable networking opportunities. U.S. companies can consult with the U.S. Embassy to identify key associations relevant to their industry and to understand their influence on government policies and actions.

Limitations on Selling U.S. Products and Services

There are no broad limitations on U.S. companies selling products and services in Burkina Faso. However, as with many countries, there may be specific regulations or restrictions in certain strategic sectors, such as defense, telecommunications, and natural resources. It is advisable to conduct thorough due diligence and consultation with legal experts on a case-by-case basis.

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