Bosnia and Herzegovina - Country Commercial Guide
Market Opportunities
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BiH offers opportunities to well-prepared and persistent exporters and investors.  In 2021, the United States exported $322 million in goods to BiH.  Companies that have managed to overcome the challenges of establishing a presence in BiH have often made a return on their investment over time.  A major U.S. investment fund was able to enter the market with a regional investment in 2014 and exit its majority position in 2019 with a good return.  The country is open to foreign investment and offers a liberal trade regime.  It is richly endowed with natural resources. The best opportunities are in the following sectors (discussed in detail later in the report):

  • Agricultural Sector products and services related to meat and livestock, milk and dairy, fruits and vegetables, medicinal and aromatic herbs, and fisheries.
  • Medical Equipment for the public health-care systems and private practices, including sophisticated diagnostic equipment.
  • Information Technology Equipment and Services including computer software and IT equipment and services.