Bosnia and Herzegovina - Country Commercial Guide
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E-commerce is not well developed.  BiH citizens and businesspeople generally do not shop or conduct business on the Internet, though the trends are slowly changing.  According to available research data, Bosnia and Herzegovina is one of the smaller markets for eCommerce with a predicted revenue of $424.6 million in 2023.  Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 10.3%, resulting in a projected market volume of $627.6 million by 2027.  Food & Personal Care is the largest market and accounts for 27.4% of the Bosnian eCommerce revenue.  It is followed by Fashion with 24.4%, Electronics & Media with 21.4%, Toys, Hobby, & DIY with 14.1%, and Furniture & Appliances with the remaining 12.6%.  The introduction of Internet-based delivery options grew dramatically during the COVID-19 pandemic and many BiH citizens now use these services regularly for food deliveries, and increasingly for the delivery of other items such as alcoholic beverages, groceries, gifts, and household goods.  Internet penetration is estimated at 80 percent (source: Internet World Stats, 2022).  The financial sector leads the way in e-Commerce with many commercial banks offering e-banking to their clients.