Bosnia and herzegovina Country Commercial Guide
Learn about the market conditions, opportunities, regulations, and business conditions in bosnia and herzegovina, prepared by at U.S. Embassies worldwide by Commerce Department, State Department and other U.S. agencies’ professionals
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eCommerce
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E-commerce is not well developed.  BiH citizens and businesspeople generally do not shop or conduct business on the Internet, though the trends are slowly changing.  According to available research data, Bosnia and Herzegovina is one of the smaller markets for eCommerce with a predicted revenue of $424.6 million in 2023.  Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 10.3%, resulting in a projected market volume of $627.6 million by 2027.  Food & Personal Care is the largest market and accounts for 27.4% of the Bosnian eCommerce revenue.  It is followed by Fashion with 24.4%, Electronics & Media with 21.4%, Toys, Hobby, & DIY with 14.1%, and Furniture & Appliances with the remaining 12.6%.  The introduction of Internet-based delivery options grew dramatically during the COVID-19 pandemic and many BiH citizens now use these services regularly for food deliveries, and increasingly for the delivery of other items such as alcoholic beverages, groceries, gifts, and household goods.  Internet penetration is estimated at 80 percent (source: Internet World Stats, 2022).  The financial sector leads the way in e-Commerce with many commercial banks offering e-banking to their clients. 

 

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Global Business Navigator Chatbot Beta

Welcome to the Global Business Navigator, an artificial intelligence (AI) Chatbot from the International Trade Administration (ITA). This tool, currently in beta version testing, is designed to provide general information on the exporting process and the resources available to assist new and experienced U.S. exporters. The Chatbot, developed using Microsoft’s Azure AI services, is trained on ITA’s export-related content and aims to quickly get users the information they need. The Chatbot is intended to make the benefits of exporting more accessible by understanding non-expert language, idiomatic expressions, and foreign languages.

Limitations

As a beta product, the Chatbot is currently being tested and its responses may occasionally produce inaccurate or incomplete information. The Chatbot is trained to decline out of scope or inappropriate requests. The Chatbot’s knowledge is limited to the public information on the Export Solutions web pages of Trade.gov, which covers a wide range of topics on exporting. While it cannot provide responses specific to a company’s product or a specific foreign market, its reference pages will guide you to other relevant government resources and market research. Always double-check the Chatbot’s responses using the provided references or by visiting the Export Solutions web pages on Trade.gov. Do not use its responses as legal or professional advice. Inaccurate advice from the Chatbot would not be a defense to violating any export rules or regulations.

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The Chatbot does not collect information about users and does not use the contents of users’ chat history to learn new information. All feedback is anonymous. Please do not enter personally identifiable information (PII), sensitive, or proprietary information into the Chatbot. Your conversations will not be connected to other interactions or accounts with ITA. Conversations with the Chatbot may be reviewed to help ITA improve the tool and address harmful, illegal, or otherwise inappropriate questions.

Translation

The Chatbot supports a wide range of languages. Because the Chatbot is trained in English and responses are translated, you should verify the translation. For example, the Chatbot may have difficulty with acronyms, abbreviations, and nuances in a language other than English.

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