Bosnia and Herzegovina - Country Commercial Guide
Last published date: 2022-08-01

E-commerce is not well developed.  BiH citizens and businesspeople generally do not shop or conduct business on the Internet, though the trends are slowly changing.  According to available research data, eCommerce market revenue amounted to $206.3 million in 2020; Revenue is expected to show an annual growth (CAGR 2020-2025) of 8.1%, resulting in a market volume of $303.9 million by 2025. The market’s largest segment is “Fashion” with a market volume of $55.5 million in 2020.  The introduction of internet-based delivery options grew dramatically during the COVID-19 pandemic and many BiH citizens use these services frequently for food deliveries.  Internet penetration is estimated at 81 percent (source: Internet World Stats, 2021).  The financial sector leads the way with many commercial banks offering e-banking to their clients.