Australia - Country Commercial Guide
Market Challenges

Learn about barriers to market entry and local requirements, i.e., things to be aware of when entering the market for this country.

Last published date: 2021-08-16

Australia’s distant location from the United States is often cited as the single most significant non-tariff barrier to trade. 

American companies may find that Australian and third-country competitors in Australia have some long-established brands with strong reputations and well-established supplier relationships.

Australia has ready access to Asian and other low-cost producers. American firms must therefore demonstrate enough added value to overcome the costs of getting the product to market and to compete.

Healthcare companies are concerned about Australian government-imposed price cuts impacting pharmaceuticals and medical devices in country.