Learn about barriers to market entry and local requirements, i.e., things to be aware of when entering the market for this country.
Australia’s distant location from the United States is often cited as the single most significant non-tariff barrier to trade.
American companies may find that Australian and third-country competitors in Australia have some long-established brands with strong reputations and well-established supplier relationships.
Australia has ready access to Asian and other low-cost producers. American firms must therefore demonstrate enough added value to overcome the costs of getting the product to market and to compete.
Healthcare companies are concerned about Australian government-imposed price cuts impacting pharmaceuticals and medical devices in country.