Australia Country Commercial Guide
Learn about the market conditions, opportunities, regulations, and business conditions in australia, prepared by at U.S. Embassies worldwide by Commerce Department, State Department and other U.S. agencies’ professionals
Select Country Guide
Agribusiness
Last published date:

Overview

Australia’s agribusiness sector is a dynamic and integral part of the national economy, characterized by steady growth, significant export activity, and ongoing adaptation to technological and market changes. In 2025, Australia’s agribusiness market was valued at USD237 billion, reflecting a compound annual growth rate of 5.2% over the previous five years.

Australian agriculture is fundamentally based on extensive pastoral and cropping activities. However, diversification into intensive livestock and horticultural industries is increasing. Australian agriculture utilizes a large proportion of natural resources, accounting for between 50 and 70 percent of water use annually and 50 percent of Australia’s land area. Australia boasts over 85,500 farms covering 372 million hectares.  

Asia is a prominent destination for Australian agricultural exports. As demand in Asian markets continues to grow (especially from China) the need for high-quality food increases. Boosted by Australia’s free trade agreements, its reputation for quality produce and increasing demand from Asia, Australian agricultural exporters will require more machinery to improve productivity and efficiency.  As such, Australian farmers and distributors actively look to overseas suppliers for innovative agricultural equipment, products and solutions.  

The Australian agricultural equipment market is projected to reach USD5.5 billion in 2025 and is expected to grow by 3% in 2026. Imports satisfy 65% of the total market with demand serviced by both domestic and international companies. Major players include John Deere, AGCO, Kubota and CNH.  These companies offer a range of equipment, from tractors to advanced harvesting machinery.

Australia hosts several prominent agricultural field days and exhibitions that showcase the latest equipment and technological innovations.  The largest include AgQuip (Gunnedah NSW), Australian National Field Days (Orange NSW), FarmFest (Toowoomba QLD) and AgFest (Launceston TAS).

As the market for agricultural equipment continues to expand, driven by growing export opportunities, especially in Asia, Australian farmers are increasingly seeking innovative solutions to enhance productivity and efficiency. 

 

Table: Agricultural Equipment Market Size, million USD
 2023202420252026 estimated
Total Local Production2,0802,1402,2152,280
Total Exports250257278295
Total Imports3,3703,4673,6103,740
Imports from the US1,3481,3871,4451,495
Total Market Size5,2005,3505,5475,725
Exchange Rates.68.63.65.65

(Total market size = (total local production + imports) - exports)
Units: $ millions
Source: Global Trade Atlas and Industry estimates

Leading Sub-sectors

Key products with strong prospects include: self propelled boom sprayers; high density balers; tracked tractors; automated feeding systems; and farm robotics and drones. 

Opportunities

As the Australian agricultural sector diversifies and grows, there is an increasing need for advanced machinery that can improve productivity and efficiency. U.S. manufacturers of cutting-edge equipment, such as precision farming tools, autonomous machinery, and advanced harvesting systems, can meet this demand.

With Australia’s strong export relationships, particularly with Asian markets like China, the demand for high-quality agricultural produce is rising. U.S. exporters of equipment can take advantage of this by providing machinery that enhances Australia’s export capacity through improved productivity.

Australian farmers are increasingly looking to adopt technologies such as automation, drones, sensors, and software solutions that optimize farm operations. U.S. companies with innovative agricultural tech solutions, including farm management software, data analytics tools, and IoT-based equipment, can find a receptive market in Australia.

Events like AgQuip, FarmFest, and the Australian National Field Days provide an ideal platform for U.S. companies to showcase their machinery and technology. These exhibitions allow exporters to directly connect with potential buyers, distributors, and farmers, making it a prime opportunity to introduce new products to the market.

With a large installed base of agricultural machinery in Australia, there is a steady market for replacement parts and upgrades. U.S. companies can leverage this demand by offering high-quality, durable machinery, parts, and after-sales service. 

Resources

  • The Australian Agritech Association
  • AgriFutures Australia
  • Tractor and Machinery Association of Australia (TMA)
  • Association of Agricultural Field days of Australasia (AAFDA)

×

Global Business Navigator Chatbot Beta

Welcome to the Global Business Navigator, an artificial intelligence (AI) Chatbot from the International Trade Administration (ITA). This tool, currently in beta version testing, is designed to provide general information on the exporting process and the resources available to assist new and experienced U.S. exporters. The Chatbot, developed using Microsoft’s Azure AI services, is trained on ITA’s export-related content and aims to quickly get users the information they need. The Chatbot is intended to make the benefits of exporting more accessible by understanding non-expert language, idiomatic expressions, and foreign languages.

Limitations

As a beta product, the Chatbot is currently being tested and its responses may occasionally produce inaccurate or incomplete information. The Chatbot is trained to decline out of scope or inappropriate requests. The Chatbot’s knowledge is limited to the public information on the Export Solutions web pages of Trade.gov, which covers a wide range of topics on exporting. While it cannot provide responses specific to a company’s product or a specific foreign market, its reference pages will guide you to other relevant government resources and market research. Always double-check the Chatbot’s responses using the provided references or by visiting the Export Solutions web pages on Trade.gov. Do not use its responses as legal or professional advice. Inaccurate advice from the Chatbot would not be a defense to violating any export rules or regulations.

Privacy

The Chatbot does not collect information about users and does not use the contents of users’ chat history to learn new information. All feedback is anonymous. Please do not enter personally identifiable information (PII), sensitive, or proprietary information into the Chatbot. Your conversations will not be connected to other interactions or accounts with ITA. Conversations with the Chatbot may be reviewed to help ITA improve the tool and address harmful, illegal, or otherwise inappropriate questions.

Translation

The Chatbot supports a wide range of languages. Because the Chatbot is trained in English and responses are translated, you should verify the translation. For example, the Chatbot may have difficulty with acronyms, abbreviations, and nuances in a language other than English.

Privacy Program | Information Quality Guidelines | Accessibility