Netherlands - Country Commercial Guide
Agriculture

This is a best prospect industry sector for this country. Includes a market overview and trade data.

Last published date: 2020-10-10

The table below summarizes the competitive situation that U.S. suppliers face in the Dutch food market in terms of locally produced goods and imports and their respective market shares.  In addition, the strengths of supplying countries and also the advantages and disadvantages of local suppliers are discussed. 

Netherlands’ U.S. Market Share Versus Main Suppliers’ Market Share in Consumer Oriented (U.S. exports), Million USD, 2019

Product Category

(product code)

Imports in $ million

Main Suppliers, in percentage

Strengths of Key Supply Countries

Advantages and Disadvantages of Local Suppliers

Craft beer

(HS2203)

Total imports: $480

From USA: $5

1. Belgium

2. Germany

3. The U.K.

4. France

9. USA

62

13

6

6

1

Competition from neighboring countries, dominated by Belgium and Germany.

Strong demand for new flavors, funky labels and innovative tastes.

Sweet potatoes

(HS071420)

Total imports: $153

From USA: $76

 

1. USA

2. Egypt

3. Spain

4. Honduras

50

12

4

4

Competition from Egypt, Spain, Honduras, and China.

Supermarkets are increasingly selling fresh and processed sweet potatoes.  Demand for variety and quality products.

Condiments and sauces

(Product group)

Total imports: $500

From USA: $11

1. Germany

2. Belgium

3. Italy

4. The U.K.

4. Poland

11. USA

19

15

10

9

8

2

First four suppliers benefit from proximity and being in the EU market.

Demand for good quality and unique products.

Walnuts

(HS080231)

Total imports: $8

From USA: $4

1. USA

2. Chile

3. France

4. Hungary

57

23

4

3

Competition from Chile, France, and Hungary.

Growing demand from the snack industry.  Walnuts benefit from healthy image.

Ice cream

(HS210500)

Total imports: $246

From USA: $9

1. Belgium

2. Germany

3. France

4. The U.K.

6. USA

37

24

8

7

4

1, 2, 3, and 4 are close to the market and offer good quality products.

Demand for good quality and unique products.

Pistachios, shelled

(HS080252)

Total imports: $11

From USA: $2

1. Germany

2. Turkey

3. USA

4. Belgium

42

25

15

6

Turkey competes with the United States while Germany and Belgium re-export imported pistachios.

Growing demand from the snack industry.  Pistachios benefit from healthy image and have great taste.

Product Category

(product code)

Imports in $ million

Main Suppliers, in percentage

Strengths of Key Supply Countries

Advantages and Disadvantages of Local Suppliers

Snack food

(Product group)

Total imports: $903

From USA: $6

1. Belgium

2. Germany

3. The U.K.

15. USA

 

35

28

5

1

1, 2, and 3 are close to the market and offer good quality products.

Demand for branded, good quality, and unique products that have a story to tell.

Onions and shallots

(HS070310)

Total imports: $214

From USA: $2

1. Egypt

2. N-Zealand

3. Spain

4. Poland

5. Germany

12. USA

30

14

12

10

10

1

The Netherlands is a global player in trade in onions and shallots.  Egypt and New Zealand are important suppliers of these products to the Netherlands.

There is demand for sweet and also organic onions in the Netherlands.

Spices

(Product group)

Total imports: $383

From USA: $1

1. China

2. Indonesia

3. Germany

4. Vietnam

5. Belgium

20. USA

21

10

8

7

6

<1

Competition from countries in Asia.

Demand for new and good quality spices.  Exports of U.S. spices including vanilla, anise, and cardamom are growing.

Source: Trade Data Monitor

Dutch importers distribute U.S. exports throughout the EU. In 2019, Dutch agricultural imports were valued at $80 billion. Imports from the United States totaled $3.0 billion. The port of Rotterdam is the largest port by volume in Europe and the eleventh largest port in the world. The Dutch are excellent traders, and much of the agricultural imports are re-exported directly or after adding value. The Netherlands is the world’s largest exporter of agricultural products after the United States.

For the United States, the Netherlands is the largest market within the EU for agriculture and related products. Dutch imports of commodities from the United States dropped in 2019 back to pre-2018 numbers due to lower soybean imports. Dutch imports of consumer-oriented products from the United States were up by three percent in 2019 compared to 2018 due to higher imports of tree nuts, chocolate and cocoa products, snack foods, prepared food, non-alcoholic beverages, and pet food.