Japan Trade Events
The U.S. Commercial Service Japan organizes and supports trade events in sectors with strong export potential for U.S. companies. Consider joining the featured events below to identify business opportunities and partners in Japan, or search for additional events.
For further information about our planned support at the below featured events, email the U.S. Commercial Service Japan contacts listed.
【Energy Matchmaking Event】
◆40th NOA Conference (Friday, May 22, 2026)
The U.S. Commercial Service Japan is pleased to announce the 40th New Orleans Association (NOA) Conference—a one-on-one business matchmaking event for U.S. firms/suppliers and Japan’s major electric power utilities, to be held on Friday, May 22, 2026.
NOA provides the unique opportunity for American suppliers of non-fuel materials and equipment and their Japanese agents to meet with procurement managers from Japan’s 12 major electric power utilities (Hokkaido, Tohoku, Hokuriku, Tokyo, Chubu, Kansai, Chugoku, Shikoku, Kyushu, Okinawa Electric Power Companies, Japan Atomic Power Company, and J-POWER). Combined, these utilities provided over 80% of the nation’s power in 2024.
- Date: Friday, May 22, 2026
- Time: 8:30 a.m. to 5:00 p.m. JST
- Location: Hibikoku Conference Square, located in Central Tokyo
(Uchisaiwai-cho 2 Chome 2-3-8F, Chiyoda-Ku, Tokyo 100-0011)
| Time | Agenda (Tentative) |
| 08:30 -09:00 | Registration |
| 09:00 - 09:25 | Opening Remarks by the U.S. Embassy Opening Remarks by Japanese Utilities Representative, Tohoku Electric Power Co., Inc. Opening Remarks by the U.S. Secretariat, Westinghouse Electric Company |
| 09:30 – 10:00 | One-on-one Meetings between U.S. Firms and Japanese Power Utilities (Session 1) |
| 10:15 – 10:45 | One-on-one Meetings (Session 2) |
| 11:00 – 11:30 | One-on-one Meetings (Session 3) |
| 11:45 – 12:15 | One-on-one Meetings (Session 4) |
| 12:15 – 13:15 | Lunch |
| 13:15 – 13:45 | One-on-one Meetings (Session 5) |
| 14:00 – 14:30 | One-on-one Meetings (Session 6) |
| 14:45 – 15:15 | One-on-one Meetings (Session 7) |
| 15:30 – 16:00 | One-on-one Meetings (Session 8) |
| 16:15 – 16:45 | One-on-one Meetings (Session 9) |
History of the NOA Conference:
Following a successful procurement seminar (jointly organized by Japanese electric utilities and the U.S. Departments of Commerce and Energy) held in New Orleans in September 1994, the first NOA Conference took place in Tokyo in July 1995. Representatives from 12 Japanese electric utilities and U.S. suppliers participated in both inaugural seminars.
To continue the momentum and enthusiasm shared by the U.S. and Japanese attendees at that first 1994 seminar, the New Orleans Association (NOA) was formed, and the U.S. Department of Commerce has since taken the lead in convening annual NOA conferences and events.
2026 Participation Fees:
The 2026 NOA participation fee is $800 per company (maximum three attendees). Registrants submitting payment by Friday, February 27, 2026, are eligible for an early bird participation fee $700. Additional participants may register for $200 per person.
Conference costs (e.g., event venue, IT connections, and other charges) are shared by participating U.S. firms, and the U.S. Embassy will collect these participation fees directly. The Japanese electric power companies will contribute additional funds to cover additional operational costs. Westinghouse Electric Company LLC (Westinghouse Electric Japan Limited) has been appointed as the U.S. Secretariat of the 2026 NOA Conference.
Important Notes:
· U.S. companies interested in attending this year’s NOA Conference can learn about the utilities’ general needs. Please contact us if you would like to obtain the presentation entitled “What Japanese electric power companies seek from U.S. suppliers” compiled by Tohoku Electric Power Company.
· Some screening is necessary to set up individual matchmaking meetings. For the utilities to understand the products and services being offered, U.S. firms are asked to fill out their application forms (40th NOA Conference Meeting Application). Additionally, U.S. firms are strongly encouraged to submit a product/technology brochure in Japanese (typically two to three pages in PowerPoint/PDF format); these materials are helpful in securing meetings with the Japanese utilities.
· We will accept a maximum of 20 U.S. firms for participation in the meeting sessions with the Japanese utilities. We will work with the utilities to take every U.S. firm’s request into careful consideration and make every effort to fulfill requests when arranging individual meetings. However, please understand that we may not be able to realize all meeting requests.
For further details on registration or questions, please contact: Takahiko Suzuki, Senior Commercial Specialist, Commercial Service Japan, U.S. Embassy Tokyo (Takahiko.Suzuki@trade.gov).