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Expand in Japan through Trade Events
Connect with our in-country sector experts and Japanese companies at global trade events.
Person at Computer in Virtual Meeting
Expand in Japan through Trade Events
Connect with our in-country sector experts and Japanese companies at global trade events.

Japan Trade Events

The U.S. Commercial Service Japan organizes and supports trade events in sectors with strong export potential for U.S. companies. Consider joining the featured events below to identify business opportunities and partners in Japan, or search for additional events.

For further information about our planned support at the below featured events, email the U.S. Commercial Service Japan contacts listed.

Date Event City/Venue/Online Contact
January 5-8 CES 2022 Las Vegas/Online Atsuko Shimada
January 12-14 COSME Week Tokyo 2022 Tokyo Big Sight Miho Hoshino
January 26-28 IIFES 2022  Tokyo Yu Ohashi
January 26-28 DSEI Japan Makuhari, Chiba Sayoko Koto
January 26-28 Japan Utility Week Tokyo Big Sight Minae Suzuki
January 26-28 Renewable Energy Exhibition Tokyo Big Sight Minae Suzuki
February 1-18 Innovative Leader’s Summit Tokyo/Online Atsuko Shimada
February 3-4 Digital Banking Transformation DBX 2022 Tokyo/Online Tamami Honda
February 10-13 Japan Camping Car Show 2022 Makuhari, Chiba Keiko Izumi
February 15-17 Asia Export Control Seminar Online Yu Ohashi
February 15-18 Singapore Airshow Singapore Sayoko Koto
February 22-24 Medical Japan (Osaka) INTEX Osaka Akiko Sugiura
March 2-4 Japan International Franchise Show 2022 Tokyo Big Sight Miho Hoshino
March 8 SelectUSA Investment Seminar Tokyo Junko Chino
Yuko Nakaoka
March 9-11 Security Days JP Tower Hall & Conference (Kitte), Tokyo Yasue Morimoto
March 14-25 Smart Mobility Move the World Online Keiko Izumi
March 16-18  World Smart Energy Week Tokyo Big Sight  Minae Suzuki
March 29-31 Fintech Summit 2022 Tokyo, Online Tamami Honda
Mar 31-Apr 3 Japan International Boat Show 2022 Yokohama/Online Tetsuko Fujioka
April 4-6 ASU + GSV Summie (EdTech Event) San Diego/Virtural Kazuko Tsurumachi
Tetsuko Fujioka
April 6-8 IT Week Spring Makurari, Chiba Atsuko Shimada
April 20-22 SEA Japan 2022 Tokyo Big Site/Online Tetsuko Fujioka
April 20-21 Health Food Expo 2022 Tokyo Forum Tamami Honda
April 20-22 Pharma IT &Digital Expo 2022 Tokyo Big Sight Akiko Sugiura
April 20-22 CPhl Japan Tokyo Big Sight Hiroyuki Hanawa
April 21 BrandUSA x Visit USA Webinar Online Tamami Honda
May 11-13 EDIX (Education IT Expo) Tokyo 2022 Tokyo Big Sight  Kazuko Tsurumachi
May 16-18 Beautyworld Japan Tokyo Big Sight Miho Hoshino
May 18 Advanced Manufactureing Trade Mission Webinar Online Yu Ohashi
May 20 36th NOA Conference Online (WebEx) Takahiko Suzuki
May 25-27 N-EXPO TOKYO 2022 Tokyo Big Sight Minae Suzuki
June 2-4 International Franchise Expo 2022 Online (NY) Miho Hoshino
June 4-8 IPW 2022 Orlando, FL Tamami Honda
June 15 EDIX (Education IT Expo) Kansai Intex Osaka Tetsuko Fujioka
June 15-17 Interop Tokyo Makuhari, Chiba Yasue Morimoto
June 25 Study Hawaii 2022 Summer Online Kazuko Tsurumachi
Tetsuko Fujioka
June 26-29 2022 SelectUSA Investment Summit  National Harbor, MD Junko Chino
Yuko Nakaoka
June 27 Marine Robotics Webinar Online Tetsuko Fujioka
July 12-14 CosmoProf Las Vegas Miho Hoshino
July 13-15 INTERPHEX Week Tokyo Big Sight Hiroyuki Hanawa
July 20 Beauty Products Pitch Event - Arizona Online Miho Hoshino
July 21-22 International Franchise Show Osaka INTEX Osaka Miho Hoshino
September 7-9 JASIS (Japan Analytical & Scientific Instruments Show) Makuhari, Chiba Akiko Sugiura
September 12-17 IMTS 2022 Chicago, IL Yu Ohashi
September 18-22 ITS World Congress 2022 Los Angeles, CA Keiko Izumi
September 20-22 Discover Global Markets: The Blue Economy Providence, RI Tetsuko Fujioka
September 22-25

 JATA Tourism EXPO Japan

Tokyo Big Sight Tamami Honda
September 28-30 COSME Week OSAKA 2022 INTEX Osaka Miho Hoshino
October 5-7 The Security and Safety Trade Expo (RISCON) Tokyo Big Sight Miho Hoshino
October 5-7 Special Equipment Exhibition & Conference for Anti-Terrorism(SEECAT)  Tokyo Big Sight Miho Hoshino
October 12-14 Medical Japan (Tokyo) Makuhari, Chiba Akiko Sugiura
October 12-14 BioJapan 2022 Yokohama Hiroyuki Hanawa
October 18-21 CEATEC 2022 Makuhari, Chiba Atsuko Shimada
November 8-13 Japan International Machine Tool Fair (JIMTOF) 2022 Tokyo Big Sight Yu Ohashi
November 14-17 Showtime MEDICA 2022 Dusseldolf, Germany Hiroyuki Hanawa
December 1-2 Healthtech2022/SUM Tokyo Akiko Sugiura
December 14-16 SEMICON Japan  Tokyo Big Sight Atsuko Shimada


◆37th NOA Conference (May 2023, exact date TBD) ◆

Commercial Service Japan announces the 37th New Orleans Association (NOA) Conference – a one-on-one business matchmaking event between U.S. firms/suppliers and Japan’s major electric power utilities – to be held in May 2023 (09:30 – 18:00 Japan Standard Time).

This opportunity will provide representatives of U.S. suppliers of non-fuel materials and equipment and their Japanese agents to hold individual meetings with procurement managers from Japan’s 12 major electric power companies which generate 80 percent of the nation’s electricity (Hokkaido, Tohoku, Hokuriku, Tokyo, Chubu, Kansai, Chugoku, Shikoku, Kyushu, Okinawa Electric Power Companies, Japan Atomic Power Company and J-POWER).

Do not miss this important event!

  • Date: May 2023, exact date TBD
  • Time: 9:30 a.m. – 6:00 p.m. JST (approximately)
  • Platform: To be announced


Agenda (Tentative)

09:30 – 09:40

Opening Remarks by the U.S. Embassy

09:40 – 09:50

Opening Remarks by Japanese Utility Representative, Japan Atomic Power Company

09:50 – 10:00

Presentation “What Japanese Utilities Expect and Appreciate from Potential U.S. Suppliers” by the Japanese Utility Secretariat

10:10 – 10:40

One-on-one Business Meetings between U.S. Firms and Japanese Power Utilities (Session 1)

10:50 – 11:20

One-on-one Business Meetings (Session 2)

11:30 – 12:00

One-on-one Business Meetings (Session 3)

12:00 – 13:00


13:00 – 13:30

One-on-one Business Meetings (Session 4)

13:40 – 14:10

One-on-one Business Meetings (Session 5)

14:20 – 14:50

One-on-one Business Meetings (Session 6)

15:00 – 15:30

One-on-one Business Meetings (Session 7)

15:40 – 16:10

One-on-one Business Meetings (Session 8)

16:20 – 16:50

One-on-one Business Meetings (Session 9)

17:00 – 17:30

One-on-one Business Meetings (Session 10)

17:30 – 17:40

Closing Remarks by the U.S. Business Representative, Emerson Automation Solutions

About the NOA Conference:

The first NOA Conference took place in Tokyo, Japan in July 1995.  This followed a successful procurement seminar held in New Orleans in September 1994 jointly organized by Japanese electric utilities and the U.S. Departments of Commerce and Energy.  Representatives from 12 Japanese electric power companies and U.S. suppliers both participated in the seminars.

To maintain the enthusiasm shared by the U.S. and Japanese attendees at that first 1994 seminar, the New Orleans Association (NOA) formed, and the U.S. Department of Commerce has since taken a lead in holding regular NOA conferences and events.  They are usually annual, with half or full-day events in Japan, hosted by Commercial Service Japan, and consisting of keynote speeches, name card exchanges, a networking lunch or reception, and one-on-one business matchmaking meetings.

The NOA Conference was suspended in 2011 and 2012 in the wake of the March 2011 earthquake and tsunami and reconvened in 2013.  In 2020, the 35th NOA Conference was also suspended due to the coronavirus pandemic concern in Japan, and in 2021 and 2022 we reconvened the events in virtual format. 

In 2023, we will continue to organize the upcoming the 37th NOA event, the format of which is still being finalized, with a continued focus on business matchmaking sessions.

Participation Fees: To be decided

Conference costs (to cover expenses for the event venue, IT connections and other miscellaneous charges) are shared by participating U.S. firms, and the U.S. Embassy will collect these participation fees directly.  The twelve attending Japanese electric power companies may also contribute additional operational funding.  Emerson Automation Solutions (Emerson Japan) will be appointed and continue to serve as the U.S. Secretariat of the NOA Conference. 

Important Notes:

· We expect most, if not all, of the participating power companies to provide their general procurement needs as they approach the Conference.  We will provide those requirements along with the U.S. participants who are interested in signing up for this year’s NOA.

· Some screening is necessary to set up the individual matchmaking meetings.  For the utilities to understand the products and services being offered, U.S. firms are asked to fill out their application forms (37th NOA Conference Meeting Application). Additionally, U.S. firms may submit their product/technology brochures (preferably 2-3 slides in PowerPoint/PDF format) which are helpful for us to arrange possible meetings with Japanese utilities.

· We anticipate approximately 20 U.S. firms will participate in all or most of the 10 meeting sessions with the Japanese utilities.  We will work with the utilities, take every U.S. firm’s requests into careful consideration, and make every effort to fulfill the requests when arranging individual meetings.  However, all meeting requests may not materialize, and we ask for your kind understanding.

For further queries and registration, please contact:

Takahiko Suzuki, Senior Commercial Specialist
Commercial Service Japan, U.S. Embassy Tokyo


Unit Chief: Ross Belliveau, Commercial Officer (
Commercial Specialist: Takahiko Suzuki (