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Expand in Japan through Trade Events
Connect with our in-country sector experts and Japanese companies at global trade events.
Person at Computer in Virtual Meeting
Expand in Japan through Trade Events
Connect with our in-country sector experts and Japanese companies at global trade events.

Japan Trade Events

The U.S. Commercial Service Japan organizes and supports trade events in sectors with strong export potential for U.S. companies. Consider joining the featured events below to identify business opportunities and partners in Japan, or search for additional events.

For further information about our planned support at the below featured events, email the U.S. Commercial Service Japan contacts listed.

Date Event City/Venue/Online Contact

January 11-13

COSME Week Tokyo 2023

Tokyo Big Sight

Miho Hoshino

January 17-19

World of Concrete Las Vegas Convention Center Misa Shimizu

January 25-27

Factory Innovation Week 2023

Tokyo Big Sight

Yu Ohashi

January 25-27

Automotive World Tokyo Big Sight Keiko Izumi

January  31 - February 2

2023 NAHB International Builders’ Show® (IBS) Las Vegas Convention Center Misa Shimizu

February 3-6

Japan Camping Car Show 2023

Makuhari, Chiba

Keiko Izumi

February 10

Osaka Automesse Intex Osaka Keiko Izumi

February 27-28

​​City-Tech Tokyo

Tokyo International Forum

Atsuko Shimada

March 1-3

Japan International Franchise Show 2023

Tokyo Big Sight

Miho Hoshino

March 2-3

Digital Banking Transformation DBX 2023

Tokyo/Online Tamami Honda

March 13-15

Trade Winds Bangkok, Thailand Trade Winds

March 15-17

DSEI Japan

Makuhari, Chiba

Sayoko Koto

March 20-23

ProMat 2023 McCormick Place, Chicago Yu Ohashi

March 23-26

Japan International Boat Show Yokohama

Tetsuko Fujioka

March 28-31

Fintech Summit 2023


Tamami Honda

April 14-16

The International Technical Exhibition of Medical Imaging 2023


Hiroyuki Hanawa

April 15-19

2023 NAB Show Las Vegas, NV Yumi Baba

April 19-21

MEDTECH Japan Tokyo Big Sight Hiroyuki Hanawa

April 19-21

CPHI Japan

Tokyo Big Sight

Hiroyuki Hanawa

April 20

​Groningen Declaration Network Asia Pacific Chapter Singapore Kazuko Tsurumachi

April 24-27

2023 USA RSA Conference San Francisco, CA Yasue Morimoto

May 2-4

RAPID + TCT McCormick Place, Chicago Yu Ohashi

May 1-4

2023 SelectUSA Investment Summit 

National Harbor, MD

Junko Chino
Yuko Nakaoka

May 12

37th NOA Conference

Hibikoku Conference Square, Tokyo

Takahiko Suzuki

May 15-17

Beautyworld Japan Tokyo Tokyo Big Sight Miho Hoshino

May 20-24

IPW 2023 San Antonio, TX Tamami Honda

June 1-3

International Francise Expo New York, NY Miho Hoshino

June 1-3

New Education Expo (NEE) Tokyo Kazuko Tsurumachi

June 12-14

International Modern Hospital Show

Tokyo Big Sight

Hiroyuki Hanawa

June 15-18

Tokyo International Fire and Safety Exhibition Tokyo Big Sight Miho Hoshino

July 5-7

INTERPHEX Week Tokyo Tokyo Big Sight Hiroyuki Hanawa

July 19-20

Q2B23 Tokyo Grand Hyatt Tokyo Yasue Morimoto
September 13-15 AUTOMOTIVE WORLD [September] 2023 Makuhari, Chiba Keiko Izumi

September 18-26

U.S. Cybersecurity Trade Mission to East Asia Japan, South Korea, Taiwan Yasue Morimoto

September 23-24

Osaka Camping Car Fair Intex Osaka Keiko Izumi

October 11-13

BioJapan 2023


Hiroyuki Hanawa

October 11-13

SEECAAT 2023 Tokyo Big Sight Miho Hoshino

October 11-13

RISCON 203 Tokyo Big Sight Miho Hoshino

October 26-28


Tokyo Big Sight

Hiroyuki Hanawa

October 26-29

Tourism EXPO Japan in Osaka Intex Osaka Tamami Honda

October 17-20


Makuhari, Chiba

Atsuko Shimada

October 25-27

14th Japan IT Week Autumn

Makuhari, Chiba

Atsuko Shimada

Nov 26 - Dec 1

International WorkBoat Show New Orleans, LA Tetsuko Fujioka

December 13-15


Tokyo Big Sight

Atsuko Shimada


◆37th NOA Conference (Friday, May 12, 2023) ◆

The Commercial Service Japan announces the 37th New Orleans Association (NOA) Conference—a one-on-one business matchmaking event for U.S. firms/suppliers and Japan’s major electric power utilities—to be held on Friday, May 12, 2023 (09:30–18:00 Japan Standard Time).

This opportunity for representatives of U.S. suppliers of non-fuel materials and equipment and their Japanese agents will provide for individual meetings with the procurement managers from Japan’s 12 major electric power utilities (Hokkaido, Tohoku, Hokuriku, Tokyo, Chubu, Kansai, Chugoku, Shikoku, Kyushu, Okinawa Electric Power Companies, Japan Atomic Power Company and J-POWER), which generate 80 percent of the nation’s electricity.

  • Date: Friday, May 12, 2023
  • Time: 9:30 a.m. to 6:00 p.m.
  • Location: Hibikoku Conference Square, located in Central Tokyo (Uchisaiwai-cho 2 Chome 2-3-8F, Chiyoda-Ku, Tokyo 100-0011



Agenda (Tentative)

09:30 – 10:00

Opening Remarks by the U.S. Embassy

Opening Remarks by Japanese Utilities Representative, Tokyo Electric Power Holdings, Inc. (TEPCO)

Presentation “What Japanese Electric Power Companies Seek from U.S. Suppliers” by the Japanese Utility Secretariat (TEPCO)

10:10 – 10:40

One-on-one Meetings between U.S. Firms and Japanese Power Utilities (Session 1)

10:50 – 11:20

One-on-one Meetings (Session 2)

11:30 – 12:00

One-on-one Meetings (Session 3)

12:00 – 13:00


13:00 – 13:30

One-on-one Meetings (Session 4)

13:40 – 14:10

One-on-one Meetings (Session 5)

14:20 – 14:50

One-on-one Meetings (Session 6)

15:00 – 15:30

One-on-one Meetings (Session 7)

15:40 – 16:10

One-on-one Meetings (Session 8)

16:20 – 16:50

One-on-one Meetings (Session 9)

17:00 – 17:30

One-on-one Meetings (Session 10)

17:30 – 17:40

Closing Remarks by the U.S. Business Representative, Emerson Automation Solutions

About the NOA Conference:

Following a successful procurement seminar (jointly organized by Japanese electric utilities and the U.S. Departments of Commerce and Energy) held in New Orleans in September 1994, the first NOA Conference took place in Tokyo in July 1995.  Representatives from 12 Japanese electric utilities and U.S. suppliers participated in both seminars.

To continue the momentum and enthusiasm shared by the U.S. and Japanese attendees at that first 1994 seminar, the New Orleans Association (NOA) formed, and the U.S. Department of Commerce has since taken the lead in holding annual NOA conferences and events.

Participation Fees: Registrants submitting payment by Tuesday, February 28 are eligible for the ‘early bird’ participation fee $500 per company (up to three people).  Additional participants can register for $150 per person during this time.  Beginning on March 1, the standard fee of $600 per company and $200 per additional participant (above three) will apply. 

Conference costs (which cover expenses for the event venue, IT connections, and other charges) are shared by participating U.S. firms, and the U.S. Embassy will collect these participation fees directly.  The 12 Japanese electric power companies will contribute additional funds to cover operational costs.  Emerson Automation Solutions (Emerson Japan) has been appointed as the U.S. Secretariat of the 2023 NOA Conference. 

Important Notes:

· U.S. companies interested in attending this year’s NOA Conference can reference the attachment “What Japanese electric power companies seek from U.S. suppliers” to learn more about the utilities’ general needs.

· U.S. firms can participate remotely via Webex in meetings with the Japanese electric power companies.  However, at least one representative from each participating U.S. firm must attend the event in person.

· Some screening is necessary to set up the individual matchmaking meetings.  For the utilities to understand the products and services being offered, U.S. firms are asked to fill out their application forms (37th NOA Conference Meeting Application). Additionally, U.S. firms are encouraged to submit a product/technology brochure (preferably two to three slides in PowerPoint/PDF format); these materials are helpful in  arranging meetings with the Japanese utilities.

· We anticipate approximately 20 U.S. firms will participate in all or most of the 10 meeting sessions with the Japanese utilities.  We will work with the utilities, take every U.S. firm’s request into careful consideration, and make every effort to fulfill the requests when arranging individual meetings.  However, please understand that not all meeting requests will be realized.

For further information and registration, please contact:  Takahiko Suzuki, Senior Commercial Specialist, Commercial Service Japan, U.S. Embassy Tokyo (


U.S. Cybersecurity Trade Mission to East Asia (September 18-26, 2023)

Mission Summary:

The United States Department of Commerce, International Trade Administration (ITA), is organizing an executive-led Cybersecurity Business Development Mission to Taiwan, South Korea, and Japan, September 18-26, 2023.

The purpose of the business development mission is to introduce U.S. firms to East Asia’s information and communication technology (ICT) security and critical infrastructure protection markets, and to assist them in finding business partners and export their products and services to the region. This mission will also promote the tenets and adoption of the U.S. National Institute of Standards and Technology (NIST) Cybersecurity Framework globally. The business development mission is intended to include representatives from U.S. companies and U.S. trade associations with members that provide cybersecurity and critical infrastructure protection products and services.

Proposed Time Schedule:

*Note: The final schedule and potential site visits will depend on the availability of host government, authorities, and business officials; specific goals of mission participants; and ground transportation.



Sunday, September 17

  • Trade Mission Participants Arrive in Taipei

Monday, September 18

  • Welcome and Taiwan Briefing
  • One-on-One business matchmaking appointments
  • Networking Reception at residence of the Deputy Director of the American Institute in Taiwan (To Be Confirmed)

Tuesday, September 19

  • One-on-One business matchmaking appointments
  • Networking Lunch (No-Host)
  • One-on-One business matchmaking appointments

Wednesday, September 20

  • Trade Mission Participants Travel/Arrive to Seoul

Thursday, September 21

  • Welcome and South Korea Briefing
  • One-on-One business matchmaking appointments
  • Networking Reception at Deputy Chief of Mission residence (To Be Confirmed)

September 22

  • One-on-One business matchmaking appointments
  • Networking Lunch (No-Host)
  • One-on-One business matchmaking appointments

Saturday, September 23

  • Trade Mission Participants Stay in Seoul or Travel to Tokyo

Sunday, September 24

  • Trade Mission Participants Arrive in Tokyo
  • Welcome cocktail hour with mission delegates and U.S. Embassy officials

Monday, September 25

  • Welcome and Japan Briefing
  • One-on-One business matchmaking appointments
  • Networking Reception at U.S. Embassy

Tuesday, September 26

  • Cybersecurity-related engagements and site visits in Tokyo Metropolitan Area

For more information and application, please visit Cyber Mission Asia (