Japan Trade Events
The U.S. Commercial Service Japan organizes and supports trade events in sectors with strong export potential for U.S. companies. Consider joining the featured events below to identify business opportunities and partners in Japan, or search for additional events.
For further information about our planned support at the below featured events, email the U.S. Commercial Service Japan contacts listed.
【Energy Matchmaking Event】
◆39th NOA Conference (Friday, May 16, 2025) ◆
The U.S. Commercial Service Japan is pleased to announce the 39th New Orleans Association (NOA) Conference—a one-on-one business matchmaking event for U.S. firms/suppliers and Japan’s major electric power utilities, to be held on Friday, May 16, 2025 (08:30 to17:00 Japan Standard Time).
NOA provides the opportunity for U.S. suppliers of non-fuel materials and equipment and their Japanese agents to meet with procurement managers from Japan’s 12 major electric power utilities (Hokkaido, Tohoku, Hokuriku, Tokyo, Chubu, Kansai, Chugoku, Shikoku, Kyushu, Okinawa Electric Power Companies, Japan Atomic Power Company, and J-POWER). Combined, these utilities generate over 75% of the nation’s electricity.
- Date: Friday, May 16, 2025
- Time: 9:30 a.m. to 6:00 p.m. JST
- Location: Hibikoku Conference Square, located in Central Tokyo (Uchisaiwai-cho 2 Chome 2-3-8F, Chiyoda-Ku, Tokyo 100-0011)
| Time | Agenda (Tentative) |
| 08:30 -09:00 | Registration |
| 09:00 - 09:30 | Opening Remarks by the U.S. Embassy Opening Remarks by Japanese Utilities Representative, Kansai Electric Power Co., Inc. |
| 09:30 – 10:00 | One-on-one Meetings between U.S. Firms and Japanese Power Utilities (Session 1) |
| 10:15 – 10:45 | One-on-one Meetings (Session 2) |
| 11:00 – 11:30 | One-on-one Meetings (Session 3) |
| 11:45 – 12:15 | One-on-one Meetings (Session 4) |
| 12:15 – 13:15 | Lunch |
| 13:15 – 13:45 | One-on-one Meetings (Session 5) |
| 14:00 – 14:30 | One-on-one Meetings (Session 6) |
| 14:45 – 15:15 | One-on-one Meetings (Session 7) |
| 15:30 – 16:00 | One-on-one Meetings (Session 8) |
| 16:15 – 16:45 | One-on-one Meetings (Session 9) |
| 16:45 – 16:50 | Closing Remarks by the U.S. Secretariat, Emerson Automation Solutions |
History of the NOA Conference:
Following a successful procurement seminar (jointly organized by Japanese electric utilities and the U.S. Departments of Commerce and Energy) held in New Orleans in September 1994, the first NOA Conference took place in Tokyo in July 1995. Representatives from 12 Japanese electric utilities and U.S. suppliers participated in both inaugural seminars.
To continue the momentum and enthusiasm shared by the U.S. and Japanese attendees at that first 1994 seminar, the New Orleans Association (NOA) formed, and the U.S. Department of Commerce has since taken the lead in convening annual NOA conferences and events.
2025 Participation Fees:
The 2025 NOA participation fee is $800 per company (up to three attendees). Registrants submitting payment by Friday, February 28, 2025, are eligible for the ‘early bird’ participation fee $700. Additional participants may register for $200 per person.
Conference costs (which cover expenses for the event venue, IT connections, and other charges) are shared by participating U.S. firms, and the U.S. Embassy will collect these participation fees directly. The 12 Japanese electric power companies will contribute additional funds to cover operational costs. Emerson Automation Solutions (Emerson Japan) has been appointed as the U.S. Secretariat of the 2025 NOA Conference.
Important Notes:
· U.S. companies interested in attending this year’s NOA Conference can learn about the utilities’ general needs. Please contact us if you would like to obtain the material titled “What Japanese electric power companies seek from U.S. suppliers” compiled by Kansai Electric Power Company.
· Some screening is necessary to set up individual matchmaking meetings. For the utilities to understand the products and services being offered, U.S. firms are asked to fill out their application forms (39th NOA Conference Meeting Application). Additionally, U.S. firms are strongly encouraged to submit a product/technology brochure in Japanese (typically two to three pages in PowerPoint/PDF format); these materials are helpful in securing meetings with the Japanese utilities.
· We anticipate approximately 20 U.S. firms will participate in the meeting sessions with the Japanese utilities. We will work with the utilities to take every U.S. firm’s request into careful consideration and make every effort to fulfill requests when arranging individual meetings. However, please understand that we may not be able to realize all meeting requests.
For further registration or questions, please contact: Takahiko Suzuki, Senior Commercial Specialist, Commercial Service Japan, U.S. Embassy Tokyo (Takahiko.Suzuki@trade.gov).