Market Intelligence

Get comprehensive and up-to-date information about the Japan market and the export potential for your products and services!

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Market Intelligence
Japan Focuses on Hydrogen as A Key Renewable Energy Source

U.S. firms can benefit from Japan’s developments in hydrogen energy by exploring collaboration with local players and long-term market opportunities.

Energy Japan Trade Development
Market Intelligence
Japan Digitalization and Cyberthreats

Japan has launched a new Digital Agency to spur further digitalization across Japanese society, but cyberthreats, particularly ransomware attacks, are growing.

Information and Communication Technology Japan Trade Development
Market Intelligence
Japan Camping and Hiking Equipment

Japan’s outdoor gear market size reached $4.45 billion in 2020, according to new market research.  Growth is fastest in auto-camping and hiking equipment.

Consumer Goods Japan Trade Development
Market Intelligence
Japan Bioeconomy Strategy

The Japanese Government’s Bioeconomy Strategy advances biotechnology developments and provides U.S. companies with potential export opportunities.

Healthcare Japan Trade Development
Market Intelligence
Japan Space Industry Commercialization

Japan’s space industry offers market opportunities as firms begin international collaboration with innovators, and development of cutting-edge technologies.

Aerospace and Defense Japan Trade Development
Market Intelligence
Japan Update on English Language Education

English language education remains a large market, although proficiency testing for Japan’s standardized entrance exams will not change as had been planned.

Education Japan Trade Development
Market Intelligence
Japan Dietary Supplements Market Update

Japan is an attractive market for U.S. dietary supplements makers, but exporters must effectively navigate the country’s complex health claim labeling system.

Food and Beverage Japan Trade Development
Market Intelligence
Japan Cosmetics and Personal Care Industry Update

Japan is a world’s leading market for cosmetic and personal care products. Recent trends include skincare, adoption of the D2C model and new technologies.

Cosmetics and Toiletries Japan Trade Development
Market Intelligence
Japan Software as a medical device (SaMD)

Japan is taking measures to promote the development and commercialization of software as a medical device (SaMD).

Healthcare Japan Trade Development
Market Intelligence
Japan Safety and Security Update

High sales growth is expected in Japan’s safety and security market, particularly for Internet Protocol (IP) cameras and biometrics technologies.

Safety and Security Japan Trade Development
Market Intelligence
JAPAN: GIGA Update (EdTech)

The Japanese government’s GIGA project to provide Japanese students with personal computers is part of Guidelines for IT Security Policy in Education.

Education Japan Trade Promotion
Market Intelligence
Japan's Analytical and Scientific Instruments Market

Analytical and scientific instruments play vital roles in a wide range of applications in key elements of Japan’s core manufacturing and service industries.

Equipment and Machinery Japan Market Research
Market Intelligence
Japan Educational Technology Opportunities

Japan welcomes the partnership of U.S. companies with solutions to help Japan put the latest mobile devices in the hands of every Japanese student. 

Educational Technology Japan Trade Development
Market Intelligence
Japan Transition to Electric Vehicles

Japan’s transition to environmentally friendly vehicles may open up business opportunities for U.S. companies.

Automotive Japan Trade Development
Market Intelligence
Japan Agricultural Fertilizer Market

Japan’s Food and Agricultural Materials Inspection Center (FAMIC) manages the approval of fertilizers that enter Japan’s agricultural market. 

Agribusiness Japan Government, Law and Regulation