What is eCommerce?
eCommerce is a sales channel that crosses all industries that sell or promote brand awareness online and is considered a sales channel and part of a businesses’ digital strategy.
What is “Cross-Border eCommerce”?
Cross-border eCommerce is international eCommerce. It is literally “selling across a border using eCommerce,” as opposed to domestic eCommerce transactions.
Business to business (B2B) eCommerce transactions are made between businesses, where a supplier sells in bulk. Business to consumer (B2C) is where a business sells its product directly to a customer, either directly from a company website or an online marketplace.
What is an eCommerce Marketplace?
A third-party website that hosts vendor pages as online storefronts and transactions are processed by the marketplace service provider/operator. It is part of an eCommerce sales channel mix, along with website, social media, and in-country partner/distributor online presence.
What is an eCommerce Platform?
A series of software technologies that are integrated into a business’s website. It allows a business to solicit products or services from their website to complete the sales cycle.