eCommerce Definitions

What is eCommerce? 

eCommerce is a sales channel that crosses all industries that sell or promote brand awareness online and is considered a sales channel and part of a businesses’ digital strategy.  

What is “Cross-Border eCommerce”? 

Cross-border eCommerce is international eCommerce. It is literally “selling across a border using eCommerce,” as opposed to domestic eCommerce transactions. 

Business to business (B2B) eCommerce transactions are made between businesses, where a supplier sells in bulk. Business to consumer (B2C) is where a business sells its product directly to a customer, either directly from a company website or an online marketplace. 

What is an eCommerce Marketplace? 

A third-party website that hosts vendor pages as online storefronts and transactions are processed by the marketplace service provider/operator. It is part of an eCommerce sales channel mix, along with website, social media, and in-country partner/distributor online presence. 

What is an eCommerce Platform? 

A series of software technologies that are integrated into a business’s website. It allows a business to solicit products or services from their website to complete the sales cycle.