Uruguay - Country Commercial Guide
Distribution & Sales Channels

Discusses distribution network from how products enter to final destination, including reliability of distribution systems, distribution centers, ports, etc.

Last published date: 2021-11-08

All customary import channels exist in Uruguay, including agents, distributors, importers, trading companies, subsidiaries, and branches of foreign firms.  Sales outlets are usually traditional storefronts and supermarkets.  Very few discount merchandisers operate in Uruguay.

Montevideo is Uruguay’s capital, largest city, and largest commercial center.  Most companies base their head offices and distribution centers in Montevideo or its suburbs.  Many international companies use the duty-free port/airport regime and the free trade zones as their national and regional distribution centers.

U.S. exporters may sell and ship directly to Uruguayan consumers through express delivery.  Courier packages valued up to $200 (not including freight value) are exempt from import tariffs or duties and may be received up to three times per year, per credit card holder. Some specific products are not eligible for this exemption and have specific regulations.

U.S. products and services are usually sold through the websites of local importers. Alternatively, popular e-commerce websites include MercadoLibre (https://www.mercadolibre.com.uy/) and OLX (https://www.olx.com.uy/).  Social media is also an effective sales platform for selling products online in Uruguay.