Switzerland - Country Commercial Guide
Market Entry Strategy

Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.

Last published date: 2022-08-12

Swiss market entrants should carefully evaluate their prospective partner’s technical qualifications and ability to cover the German, French, and Italian-speaking regions in the country. Working directly with Swiss importers and distributors may ease market penetration. Early market entry allows businesses to gain and maintain a competitive edge by establishing long-term relationships. Businesses offering high quality and environmentally-friendly products and ready to meet customers’ needs, which may include selling in small volumes, are best poised for success in Switzerland.