Peru - Country Commercial Guide
Market Entry Strategy

Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents

Last published date: 2022-08-17

U.S. companies often find it convenient to secure a local representative to investigate market opportunities and establish sales networks.  Successfully navigating Peru’s business practices, tax/fee issues, and overall bureaucracy usually requires retaining local legal counsel.  We encourage U.S. exporters, especially those targeting government agencies, to contact their local U.S. Commercial Service Export Assistance Center (USEAC) before traveling for a briefing on how we can assist U.S. businesses.  For more information on our services, please refer to  The Foreign Agricultural Service (FAS) and the U.S. Department of State Economic Section (ECON) of the U.S. Embassy in Lima can also provide briefings on Peru’s economic, financial, and investment climate.