Peru - Country Commercial Guide
Market Entry Strategy

Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents

Last published date: 2021-10-07

U.S. companies often find it convenient to secure a local representative to investigate market opportunities and establish sales networks. Retention of local legal counsel is often required to successfully navigate Peru’s business practices, tax/fee issues, and overall bureaucracy. U.S. exporters, especially those targeting government agencies, are encouraged to contact their local U.S. Commercial Service Export Assistance Center (USEAC) prior to travel for a briefing on how the organization assists U.S. businesses. In turn, the USEAC can put businesses in touch with the Commercial Service at the U.S. Embassy in Lima to obtain a market briefing and/or list of relevant local attorneys and customs brokers, receive assistance in arranging appointments during a business trip to Peru, and to learn how the Advocacy Center can support efforts to compete in Peruvian government tenders. For more information on these services, please refer to The Foreign Agricultural Service (FAS) and the U.S. Department of State Economic Section (ECON) of the U.S.Embassy in Lima can also provide briefings on the economic, financial, and investment climate in Peru.


The U.S. Commercial Service in Embassy Lima:

U.S. Foreign Commercial Service
Av. La Encalada cuadra 17 s/n Monterrico, Surco, Lima, Peru  Tel.: 511-618 2442
Pat Cassidy, Commercial Counselor, Email:

Leon Skarshinski, Commercial Attaché, Email: