Pakistan - Country Commercial Guide
Computers and Peripherals

This is a best prospect industry for this country. Includes a market overview and trade data.

Last published date: 2022-01-27

Overview

(US$ Million)

 

2018

2019

2020

2021* (Estimated)

Total Local Production

1.82

1.75

1.00

1.20

Total Exports

0.0

0.00

0.00

0.0

Total Imports

454.27

431.55

395.73

414.78

Imports from the US

 

57.2

53.20

46.55

48.17

Total Market Size

456.1

433.30

396.73

415.98

Exchange Rates

124.50

152.34

158.82

159.02

* Sources:   Pakistan Economic Survey 2020-21, Ministry of Finance, Government of Pakistan

                        Pakistan Bureau of Statistics, Government of Pakistan

Local chambers of commerce and industry, trade associations, and market experts

Despite the global pandemic and macroeconomic challenges, Pakistan’s market for computers and peripherals has seen a growth trajectory during the last fiscal year. With virtually no domestic production, the country relies on imports. The local market is generally receptive to U.S. brands, mainly due to the quality and reliability of their products; however, other foreign brands from China, Japan, South Korea, Malaysia, and Taiwan offer strong competition. Major U.S. brands such as Dell, Hewlett Packard, Intel, Microsoft, and Cisco have established a strong presence in Pakistan.

The information technology (IT) industry in Pakistan has seen a slight uptick in growth during last year despite overall economic slowdown and the computers and peripherals sector has retained its position as a major prospective sector for the U.S. companies. The public and private sectors in Pakistan place a high priority on the introduction, availability, and utilization of computers and other IT equipment in routine and critical workflows. The Government of Pakistan (GOP) through the National IT Policy emphasizes computer availability, usage, connectivity, and skills development. In addition, the GOP has launched several projects and incentive schemes to ensure widespread availability of computers to the local consumers. Some of the initiatives include development of software technology parks; the provision of demand-based training; increasing internet penetration through multiple mediums including broadband, wireless broadband, and fiber optic; research and development; digitization of public-sector records, technology incubation centers, and digitization of government records. According to industry expects, the demand of IT equipment related to cyber security sub-sector is also expected to grow by at least 4-5 percent in the next few years.

The primary users of computers and peripherals in Pakistan are private businesses; IT services companies, software development houses, call centers, Business Process Outsourcers (BPOs), internet service providers, public and private sector incubation centers, educational institutions, and private users. There are more than 3,000 IT and IT-enabled companies, employing over 100,000 qualified IT professionals in Pakistan. Software development, including specialized application development has emerged as a major business sub-sector during the last several years. According to the latest statistics, there are approximately 25,000 qualified professionals associated with this sub-sector and this number is expected to grow at an annual rate of 3-4 percent in the coming years.

According to industry experts, the increasing demand for computers and peripherals in Pakistan is also attributed to wide-scale access to the internet and access to information through social media platforms. The local demand for internet and wireless broadband services and its associated equipment has seen significant growth in the past 10 years, which is expected to continue over the coming 4-5 years. There are currently 50 ISPs operating countrywide, with over 100 million registered subscribers. Under the GOP’s broadband policy, the bandwidth tariff has been drastically reduced for high-speed internet services, including DSL, ADSL, WiFi, ISDN, fiber optic, and other wireless connections.

Leading Sub-Sectors

The most promising sub-sectors within Computers and Peripherals for FY 2022 are:

  • Personal Computers (New/Used)
  • Computer Laptops and Tablets (New/Used)
  • Computer Networking Equipment
  • Servers/Gateways
  • Modems
  • Wireless and Broadband Modems
  • Power Supplies/Battery Chargers
  • Wires, Cables, and Connecting Equipment
  • Liquid Crystal Display (LCD) / Light Emitting Diode (LED) Monitors

Opportunities

Despite moderate economic growth, the past year has seen a growing trend of computer users, especially, at home using used/refurbished computers and laptops. This has resulted in a large influx of used computers, both branded and unbranded, into the local market. This trend has had only a minor impact on available international brands; however, corporations still prefer new and branded equipment, and these corporations traditionally make up the bulk of the market.

Resources

Ministry of Information Technology & Telecommunication:

Ministry of Economic Affairs, Economic Affairs Division: http://www.moit.gov.pk/

Pakistan Software Export Board