Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner, use of agents.
U.S. manufacturers and suppliers can work with the U.S. Department of Commerce’s Export Assistance Centers (USEAC) in the United States and U.S. Commercial Service offices in the United States Embassy in Islamabad, or the U.S. Consulates General in Karachi and Lahore. U.S. firms are strongly encouraged to contact their closest USEACs before exploring opportunities in this market and to consider using locally registered firms to help navigate the complex business culture. The U.S. Commercial Service, Pakistan website has further information on services and programs available to U.S. businesses.
Many foreign manufacturers and suppliers employ agents or distributors to cover the entire country. Companies may also choose to work through a regional office i.e., Dubai, Singapore, or London. It is comparatively easy to switch agents and distributors in Pakistan without being exposed to legal liability. U.S. firms are also encouraged to consider the U.S. Commercial Service International Company Profile (ICP) which provides a comprehensive background and legitimacy check on any local Pakistani firm. U.S. firms can apply for this service through their local USEAC. A complete list of USEACs is available on the trade.gov website.