Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.
U.S. companies interested in doing business in Liberia usually hire an agent or distributor and retain an attorney to develop and foster local partnerships and ensure legal compliance. Most investors conduct thorough market research to assess the business environment, the potential for their products or services, and Liberia’s legal and regulatory frameworks. Successful investors generally undertake a field visit or market research tour to the country to gauge the viability of their investment, get a first-hand, on-the-ground understanding, and build in-county rapport and relationships. Investors can find information and guidance on doing business in Liberia on the websites of the National Investment Commission, Ministry of Commerce and Industry, and the U.S. Embassy in Liberia.