Latvia - Country Commercial Guide
Travel and Tourism

This is a best prospect industry sector for this country.  Includes a market overview and trade data.

Last published date: 2022-06-30


Prior to the COVID-19 outbreak tourism was one of the fastest growing sectors in Latvia.  This growth had been steady in prior years, boosted by the Latvian government’s implementation of the EU Open Skies policy and incentives for air carriers to attract additional passengers to Riga International Airport (RIX).  In 2019, over 7.8 million passengers flew through the RIX and the airport was positioning itself as a regional hub.

Latvia is emerging as a global destination and attracting new tourists each year.  World brands such as Accor Hotels, Kempinski Hotels, Hilton, and Marriott have entered the Latvian market.

Leading Sub-Sectors

This market is still developing, and many products can find a niche if appropriately priced and marketed.


Please refer to the Supplement to the Official Journal of the European Union dedicated to European public procurement and the Latvian Export and Import Directory.  Good opportunities exist in the travel and tourism sector, particularly in hotel, airport, and ferry operations.


  • Latvian Investment and Development Agency
  • Riga International Airport
  • Investment and Tourism Agency of Riga