Latvia - Market Entry Strategy

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Market Entry Strategy

Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.

Last published date: 2022-06-28

Market entry strategies vary from industry to industry and should be considered in the context of the U.S. company’s overall approach toward the EU. Business agents are commonly used. Businesses wishing to enter the market, especially small and medium-sized enterprises (SMEs), should contact the Embassy for guidance and may wish to consider a visit to Latvia.