Jamaica - Country Commercial Guide
Market Entry Strategy

Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.

Last published date: 2022-07-13

Agents and distributors are commonly used as the conduit to enter the Jamaican market.  The U.S. Foreign Commercial Service assists U.S. firms in their search for prospective partners in Jamaica through its partner post in Embassy Kingston. Much of the trade between Jamaica and the United States is the result of longstanding business relationships.  While business can be conducted over the internet or telephone, Jamaicans are more comfortable with face-to-face meetings when negotiating business arrangements.  Relationship marketing is also prevalent with distributors generally interested in visiting their suppliers to conduct due diligence.  Exclusive arrangements, credit terms, and franchising arrangements are common business practices.

Leading Sectors for U.S. Exports and Investment (2021)

  Sectors 2021 2020 2019
1 Mineral fuels, lubricants, and related materials 701,484,499 440,929,244 1,049,149,416
2 Food and live animals 488,546,279 391,219,910 457,797,900
3 Machinery and transport equipment 439,824,147 383,935,207 505,755,641
4 Chemicals and related products 290,973,298 245,441,852 329,073,012
5 Manufactured goods classified chiefly by material 184,431,461 166,780,799 218,780,927

 

Source: Statistical Institute of Jamaica (STATIN)