Agents and distributors are commonly used as the conduit to enter the Jamaican market. The U.S. Foreign Commercial Service assists U.S. firms in their search for prospective partners in Jamaica through its partner post in Embassy Kingston. Much of the trade between Jamaica and the United States is the result of longstanding business relationships. While business can be conducted over the internet or telephone, Jamaicans are more comfortable with face-to-face meetings when negotiating business arrangements. Relationship marketing is also prevalent with distributors generally interested in visiting their suppliers to conduct due diligence. Exclusive arrangements, credit terms, and franchising arrangements are common business practices.
Building relationships and understanding cultural norms are essential for market penetration. Businesses should conduct thorough market research, tailor strategies to local preferences, build partnerships with local entities, and remain adaptable to changing market conditions. Engaging with business support organizations and understanding the evolving economic landscape is essential to conducting business in Jamaica.
Developing genuine connections with local partners, stakeholders, and customers helps foster trust, navigate cultural nuances, and allows companies to gain valuable market insights. Effective relationship-building demonstrates a commitment to understanding and respecting the local context, which can greatly enhance the chances of success in Jamaica.