Jamaica - Country Commercial Guide
Market Entry Strategy

Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.

Last published date: 2021-08-14

Agents and distributors are commonly used as the conduit to enter the Jamaican market. The U.S. Foreign Commercial Service assists U.S. firms in their search for prospective partners in Jamaica through its partner post in Embassy Kingston. Much of the trade between Jamaica and the United States is the result of longstanding business relationships.  While business can be conducted over the internet or telephone, Jamaicans are more comfortable with face-to-face meetings when negotiating business arrangements. Relationship marketing is also prevalent with distributors generally interested in visiting their suppliers to conduct due diligence.  Exclusive arrangements, credit terms, and franchising arrangements are common business practices.