Georgia’s market opportunities are closely tied to its strategic geographic location and favorable climate conditions. Positioned as a vital link between Europe and Asia, Georgia offers significant trade connectivity supported by its expanding infrastructure and free trade agreements with the European Union, Commonwealth of Independent State (CIS) countries, China, and Türkiye. These agreements provide access to a consumer base of over 2.3 billion people. The government has increased its focus on developing the transportion and logistics infrastructure, energy, tourism, and agriculture sectors and has received substantial support from international donors. Materials, expertise, and equipment, including medical and agricultural equipment for these sectors are in demand.
Construction of roads, energy distribution and storage infrastructure, water systems, hotels, and office space is expanding across Georgia, presenting opportunities for producers of construction equipment and materials and providers of architectural and engineering services. Infrastructure is the second largest expenditure in the national budget.
Consumers are principally interested in processed foodstuffs, used automobiles, and aftermarket accessories. The food processing industry holds particular opportunities given Georgia’s agricultural potential. Agricultural machinery and processing lines are in demand.
Information technology, systems, and software are needed to support new business growth. Georgia has invested in developing its innovation and entrepreneurship ecosystem by establishing nine tech parks in various regions of the country. Georgia intends to open a tenth tech hub in Kutaisi, Georgia’s second largest city, in December 2025.
International organizations and foreign governments have procurement needs that can be filled by U.S. exporters. These agencies include but are not limited to the World Bank, Asian Development Bank, and European Bank for Reconstruction and Development.