Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.
Connecting with local representation is recommended before entering the Georgian market. U.S. exporters should consider visiting Georgia before signing a sales or representation contract. There are several U.S.‐trained and licensed attorneys and Western consulting firms operating in Georgia. In addition, the Political/Economic Section of the U.S. Embassy in Tbilisi can help U.S. companies search for partners or market information.