Georgia Country Commercial Guide
Learn about the market conditions, opportunities, regulations, and business conditions in georgia, prepared by at U.S. Embassies worldwide by Commerce Department, State Department and other U.S. agencies’ professionals
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eCommerce
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General Overview

E-commerce is steadily growing. The most popular categories for Georgian e-commerce are electronics and household appliances and equipment. Food delivery earned a special niche in Georgia’s digital buying ecosystem as Georgian retailers used food delivery channels to deliver groceries, personal care products, and pharmaceutical products during the pandemic. Domestic e-commerce companies face increasing competition from Chinese platforms like Temu and Russian companies such as Yandex, among others.

Credit card penetration is also increasing rapidly. As of June 2025, there were 10.2 million debit cards and 761,500 credit cards issued across Georgia’s population of 3.7 million people. Cardholders can pay public utilities electronically and purchase goods. Electronic utilities payment is widespread through a growing network of electronic payment kiosks, particularly in larger cities. Electronic transactions have increased significantly. For example, in June 2025, Georgian residents carried out over 113 million transactions by payment cards worth $3.3 billion, which is respectively 19 percent and 16 percent increase over the previous year.

There are no major buying holidays for e-commerce specifically, except Black Friday, since most apparel and consumer goods shopping is done from U.S. sources, such as Amazon.com, and Chinese Temu.com. Other popular e-commerce sites are Alibaba,  Aliexpress, Ebay, Trendyol, etc. Preferred payment methods include credit/debit card payments or PayPal.

Georgia is harmonizing the electronic flow of information among key players in the logistics, shipping, and transport industries by launching the Trade Facilitation System (TFS). The TFS enables traders, customs brokers, freight forwarders, shipping lines, and other players in international trade to submit information through a single entry point.

Legal & Regulatory

In June 2023, Georgia adopted the Law on e-Commerce as part of the Georgian government’s commitment under its Association Agreement with the EU. The Law on e-Commerce regulates the rights and obligations of intermediary service providers in the e-Commerce process, as well as protect consumers by making information services more transparent and standardized.

Georgian companies that are active in e-commerce field set up the Georgia E-Commerce Association in 2020. The association has identified underdeveloped infrastructure and logistical support as the main obstacle, and is working with association members and other interested companies to address challenges. The association holds an annual conference bringing together domestic and international pleyers to support cooperative efforts and knowledge sharing.

Local Service Providers

Digital marketing firms are underdeveloped in Georgia, while last mile logistics firms saw a significant boost under the COVID-19 pandemic and related restrictions in personal movement. Most commercial banks operating in Georgia have licenses for international payment systems such as Visa and Mastercard and they successfully serve merchant outlets (including state services).

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Global Business Navigator Chatbot Beta

Welcome to the Global Business Navigator, an artificial intelligence (AI) Chatbot from the International Trade Administration (ITA). This tool, currently in beta version testing, is designed to provide general information on the exporting process and the resources available to assist new and experienced U.S. exporters. The Chatbot, developed using Microsoft’s Azure AI services, is trained on ITA’s export-related content and aims to quickly get users the information they need. The Chatbot is intended to make the benefits of exporting more accessible by understanding non-expert language, idiomatic expressions, and foreign languages.

Limitations

As a beta product, the Chatbot is currently being tested and its responses may occasionally produce inaccurate or incomplete information. The Chatbot is trained to decline out of scope or inappropriate requests. The Chatbot’s knowledge is limited to the public information on the Export Solutions web pages of Trade.gov, which covers a wide range of topics on exporting. While it cannot provide responses specific to a company’s product or a specific foreign market, its reference pages will guide you to other relevant government resources and market research. Always double-check the Chatbot’s responses using the provided references or by visiting the Export Solutions web pages on Trade.gov. Do not use its responses as legal or professional advice. Inaccurate advice from the Chatbot would not be a defense to violating any export rules or regulations.

Privacy

The Chatbot does not collect information about users and does not use the contents of users’ chat history to learn new information. All feedback is anonymous. Please do not enter personally identifiable information (PII), sensitive, or proprietary information into the Chatbot. Your conversations will not be connected to other interactions or accounts with ITA. Conversations with the Chatbot may be reviewed to help ITA improve the tool and address harmful, illegal, or otherwise inappropriate questions.

Translation

The Chatbot supports a wide range of languages. Because the Chatbot is trained in English and responses are translated, you should verify the translation. For example, the Chatbot may have difficulty with acronyms, abbreviations, and nuances in a language other than English.

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