Fiji - Country Commercial Guide
Selling Factors and Techniques
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Trade Promotion and Advertising

Most Fijians, particularly those residing in rural areas, receive information from radio and television.  Advertising and trade promotions are important marketing tools in Fiji.  Foodstuff and consumer products should be promoted heavily via a full range of mass media.

Companies can promote and advertise their products and services through the free-to-air tv (Walesi) platform or Sky Pacific.  Walesi is the Fijian government-owned digital television company responsible for providing free-to-air tv to the Fijian public.  There are nine channels on the Walesi platform delivering high quality digital content from Fiji’s broadcasters.  Sky Pacific is Fiji’s only pay TV service delivering signals of 26 channels via direct-to-home satellite to subscribers in Fiji and across the South Pacific.  The two main radio broadcasters, Communications Fiji, and Fiji Broadcasting Corporation, operate a total of 11 radio stations broadcasting in English and Fiji’s other two main vernacular languages, the indigenous iTaukei language and Hindi.

There are two major English-language newspapers, The Fiji Times and The Fiji Sun, which largely cater to an urban readership.  Companies in Fiji also advertise in three business monthly magazines, Pacific Business, Islands Business, and Business Melanesia.  There are a several lifestyle magazines, including Marama, Turaga, and Mai Life, that also accept paid advertisements.  Special promotional campaigns are frequently conducted at local shopping centers.  Movie theater and television advertisements are also means of reaching the public.  There are two major trade shows held annually where products can be promoted: “Fiji Showcase,” a consumer fair held in Suva that is organized by Communication Fiji’s Total Event Company, and the hospitality industry show “HOTEC” targeting hotels and resorts which is organized by the Fiji Hotel and Tourism Association.


The Fiji Competition and Consumer Commission (FCCC) monitors competition in the market and controls the prices of basic goods, which include food items, fuel, electricity, and hardware products.  Prices of products not monitored by the FCCC are determined by the market. 

Sales Service/Customer Support

All businesses operating in Fiji need to provide warranty service, maintenance contracts for parts and supplies, and return policies.

Local Professional Services

Human resources, executive recruitment and financial professional services can be provided by a number of local accounting firms.  Legal and real estate services are also available, with greater choice and concentration in the city areas of Suva, as compared to Nadi and Lautoka.  The services of a local attorney are generally required for executing agreements and setting up offices in Fiji.  Law firms also advise on the various types of business organizations that can be established, assist in registering firms, and in obtaining permits.  Lawyers are needed for registering patents and trademarks and for taking other legal measures to protect products from intellectual property right infringements.  Most commercial and civil law is based on the British system.  A list of practicing Fijian accountants can be found on the Fiji Institute of Accountants website (

Principal Business Associations

The Fiji Commerce and Employers Federation (FCEF) is the premier private sector organization in Fiji.  Any organization that is registered as an employer with the country’s pension fund, the Fiji National Provident Fund (FNPF), is eligible to be a member.  The FCEF is the private sector representative in the tripartite arrangement with government and the trade unions to manage labor relations in Fiji, and functions through 10 industry councils.

The Fiji-USA Business Council offers members a forum for networking and to promote trade between Fiji and the USA.

Secretariat of the Fiji-USA Business Council

Email contact:

Limitations on Selling U.S. Products and Services

As part of biosecurity regulations, certain U.S. products such as animal meat, dairy products (except for mayonnaise), kefir, natural flavored noodles, and pet food cannot be imported into Fiji.  Honey is a prohibited import from all countries.