Fiji Country Commercial Guide
Learn about the market conditions, opportunities, regulations, and business conditions in fiji, prepared by at U.S. Embassies worldwide by Commerce Department, State Department and other U.S. agencies’ professionals
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Information and Communication Technology
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Overview

Despite the geographical challenges, Fiji remains one of the most developed economies in the Pacific Island region in terms of ICT infrastructure, with a global ranking of 107th place out of 176 nations in the ITU ICT Development Index.  Fiji benefits from an extensive submarine cable network connecting Fiji to neighboring Pacific Island countries and other major telecommunication hubs.  Fiji’s main telecommunications operators including Vodafone, Telecom Fiji, and Fiji International Telecommunications Ltd., are owned by Amalgamated Telecom Holdings (ATH), which in turn is majority owned by the Fiji National Provident Fund.  Digicel is the other major player in the industry, while satellite internet provider Starlink (subsidiary of SpaceX) has been approved by the government and is soon expected to enter the Fiji market.  About 5 percent of the country still does not have mobile network coverage due to the lack of infrastructure development in the rural areas. 

Mobile money was introduced in Fiji just over a decade ago, providing customers the ability to transfer funds, pay bills, and deposit or withdraw cash using their mobile phones.  Today, over 632,000 people use either M-PAiSA or MyCash for mobile money services, with person-to-person transfers amounting to $352 million (FJ$782.4 million) in 2022.  Mastercard recently partnered with Vodafone giving more Fijians access to digital payments through Mastercard’s global payment network.

Recent regional studies indicate that with the increased connectivity, the Pacific region faces significant risk from cyberattack.  The potential to cause financial losses through fraud or unauthorized access to banking, as well as harm to the physical well-being of citizens is high.  Mobile security and payment applications, and software applications will increasingly be in demand.

Leading sub-sectors:

  • Business Process Outsourcing (BPO) Operations
  • Cybersecurity Operations

Opportunities

Opportunities exist for application design and software development projects, supply and installation of IT equipment projects, and database management and analysis projects.  Fiji’s ITS market has become increasingly competitive given that it has one of the highest rates of ICT penetration in the Oceania region.  In June 2023, the Fijian government announced a budget of $44,990 (FJ$100,00) for a review of the government ICT network, and just over $900,000 (FJ$2 million) for upgrade of the IT infrastructure and storage and server system capacity.

Resources

The Telecommunications Authority of Fiji is the regulator and licensing body for the telecommunications industry.  Fiji is a member to the International Telecommunication Union, Pacific Islands Telecommunication Association, and Pacific Telecommunications Council.  To receive tender notices from Information Technology and Computing (ITC) Services, subscribe to the e-procurement portal: https://portal.tenderlink.com/itcs.

Ministry of Trade, Co-operatives, Small and Medium Enterprises and Communications

Telecommunications Authority of Fiji

Pacific Islands Telecommunication Association

Pacific Telecommunications Council

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Global Business Navigator Chatbot Beta

Welcome to the Global Business Navigator, an artificial intelligence (AI) Chatbot from the International Trade Administration (ITA). This tool, currently in beta version testing, is designed to provide general information on the exporting process and the resources available to assist new and experienced U.S. exporters. The Chatbot, developed using Microsoft’s Azure AI services, is trained on ITA’s export-related content and aims to quickly get users the information they need. The Chatbot is intended to make the benefits of exporting more accessible by understanding non-expert language, idiomatic expressions, and foreign languages.

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As a beta product, the Chatbot is currently being tested and its responses may occasionally produce inaccurate or incomplete information. The Chatbot is trained to decline out of scope or inappropriate requests. The Chatbot’s knowledge is limited to the public information on the Export Solutions web pages of Trade.gov, which covers a wide range of topics on exporting. While it cannot provide responses specific to a company’s product or a specific foreign market, its reference pages will guide you to other relevant government resources and market research. Always double-check the Chatbot’s responses using the provided references or by visiting the Export Solutions web pages on Trade.gov. Do not use its responses as legal or professional advice. Inaccurate advice from the Chatbot would not be a defense to violating any export rules or regulations.

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