Ethiopia Country Commercial Guide
Learn about the market conditions, opportunities, regulations, and business conditions in ethiopia, prepared by at U.S. Embassies worldwide by Commerce Department, State Department and other U.S. agencies’ professionals
eCommerce
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Electronic commerce is in its infancy in Ethiopia and is rarely used.  Ethiopian banks use debit cards and automated teller machines (ATM) but have not begun to issue credit cards.  Most Ethiopians do not have credit cards and internet connections are slow, expensive, and unreliable. However, internet service has recently improved as a result of Ethiopia’s connection to Seacom’s underground/sea fiberoptic cable through Djibouti and electronic transactions and electronic receipts and invoices were legalized in 2020.

ATMs are interconnected with international banking networks.  International ATM cardholders can withdraw funds from any ATM machine of the 38 commercial banks operating in Ethiopia.  ET Switch S.C., a share company owned by the commercial banks, was created to improve bank-to-bank integration.  According to sources at ET Switch S.C., the service is used by over 10 million ATM card holders across the country.

In 2021, Ethio Telecom, a publicly owned telecom and internet services providing company, launched an online payment application called Telebirr. Telebirr allows users to deposit cash, send money, receive payments, and withdraw cash. Customers can also use Telebirr to buy airtime and packages, pay with Telebirr for utilities and traffic penalties; buy airtime; and pay for merchants. After two years of operations, Telebirr registered 34 million users and transacted over $12 billion.  In 2023, Safricom’s m-pesa mobile money application also became available in Ethiopia.

Ethiopian banks conduct transactions through mobile, internet, and card banking services. These technologies followed the launch of centralized, online real-time, electronic banking solutions that have increased customers.  There is still a long way to go to improve the digital financial services delivery system.  Currently, foreign firms are engaged as technology service providers for various financial inclusion projects of the GOE.

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Global Business Navigator Chatbot Beta

Welcome to the Global Business Navigator, an artificial intelligence (AI) Chatbot from the International Trade Administration (ITA). This tool, currently in beta version testing, is designed to provide general information on the exporting process and the resources available to assist new and experienced U.S. exporters. The Chatbot, developed using Microsoft’s Azure AI services, is trained on ITA’s export-related content and aims to quickly get users the information they need. The Chatbot is intended to make the benefits of exporting more accessible by understanding non-expert language, idiomatic expressions, and foreign languages.

Limitations

As a beta product, the Chatbot is currently being tested and its responses may occasionally produce inaccurate or incomplete information. The Chatbot is trained to decline out of scope or inappropriate requests. The Chatbot’s knowledge is limited to the public information on the Export Solutions web pages of Trade.gov, which covers a wide range of topics on exporting. While it cannot provide responses specific to a company’s product or a specific foreign market, its reference pages will guide you to other relevant government resources and market research. Always double-check the Chatbot’s responses using the provided references or by visiting the Export Solutions web pages on Trade.gov. Do not use its responses as legal or professional advice. Inaccurate advice from the Chatbot would not be a defense to violating any export rules or regulations.

Privacy

The Chatbot does not collect information about users and does not use the contents of users’ chat history to learn new information. All feedback is anonymous. Please do not enter personally identifiable information (PII), sensitive, or proprietary information into the Chatbot. Your conversations will not be connected to other interactions or accounts with ITA. Conversations with the Chatbot may be reviewed to help ITA improve the tool and address harmful, illegal, or otherwise inappropriate questions.

Translation

The Chatbot supports a wide range of languages. Because the Chatbot is trained in English and responses are translated, you should verify the translation. For example, the Chatbot may have difficulty with acronyms, abbreviations, and nuances in a language other than English.

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