China - Country Commercial Guide
Market Opportunities
Last published date:

Although a challenging marketplace, the PRC’s vast size, growing wealth, changing demographics, and economic transformation continues to create opportunities for well-prepared U.S. firms.

The PRC’s status as a global manufacturing powerhouse is just one driver of this growth. Over the past two decades, the PRC’s middle class has experienced one of the fastest growth rates in the world. The shift from the traditional low-wage, labor-intensive manufacturing economy towards more technology-intensive high value-added production has fostered a burgeoning middle class in China that has generated consumer demand for a broad range of products. Indeed, local consumers play an increasingly significant global role, now the world’s largest market for many products from vehicles to air conditioners to video games.   American firms note that this growing consumption power means the Chinese market is increasingly influential in global consumer trends, making success in China ever more critical for their ability to compete globally.

Many of the headwinds that the Chinese economy faces, including a rapidly aging population, shrinking labor force, falling return on capital, and the need to provide services to a population with greater expectations, could open opportunities for American firms. Despite tensions in the U.S.-China bilateral relationship, American products continue to be viewed favorably by Chinese consumers.

This report explores several top prospect sectors, including:

  1. Agriculture
  2. Aviation
  3. Automotive
  4. Cosmetics and Toiletries
  5. Design and Construction Services
  6. Education
  7. Energy
  8. Environmental Technology
  9. Healthcare

​​​​​​​To learn more about opportunities exporting Clean Technology to China, the International Trade Administration’s Clean Tech Top Export Market Ranking tool digs even deeper into the unique opportunities and challenges of this in-demand sector!