Brazil - Country Commercial Guide
Selling Factors and Techniques
Last published date: 2023-04-03

Price and payment terms are extremely important sales factors. Generally, U.S. goods are trusted for their high quality; however, relying on quality as the primary competitive advantage may be risky. To be competitive, U.S. companies should adapt their products to local technical requirements and culture. In some sectors, competing with an increasing number of Chinese imports can be difficult because of their low prices. As such, emphasizing product quality, customer service, after-sale service, financing arrangements, and warranty terms are key competitive advantages for U.S. companies. As Brazilian companies slowly become more concerned with environmental stewardship, it is advisable to demonstrate commitment to sustainable development practices when introducing new products into this market.