Brazil - Country Commercial Guide
Market Entry Strategy

How the U.S. Commercial Service Brazil can assist clients to enter in the Brazilian Market

Last published date: 2022-01-22

Several strategies exist for U.S. exporters interested in the Brazilian market, including all of the typical import channels of agents, authorized distributors, and representatives. Due to the size of the country, companies need to consider key cities and regions for exports as they initially build sales channels and a customer base in Brazil. Other important factors for success include developing a Brazil-oriented marketing strategy and a willingness to develop close relationships with key industry contacts and partners. Fortunately, in Brazil, U.S. products are widely recognized for their reliability and quality, which facilitates introductions to local partners and provides new exporters an opportunity to leverage this reputation for success.

The U.S. Commercial Service in Brazil maintains offices in Belo Horizonte, Brasilia, Rio de Janeiro, São Paulo, and Recife to provide U.S. exporters information and assistance as they strategize entering the Brazilian market. Each office is equipped with sectoral specialists that can provide the necessary guidance to help achieve export success. To learn more about CS Brazil’s specialists, please see the CS Brazil directory of in-country subject matter experts. The U.S. Commercial Service also has a network of U.S. offices available to advise and assist U.S. firms in exporting to Brazil.