Brazil Country Commercial Guide
Learn about the market conditions, opportunities, regulations, and business conditions in brazil, prepared by at U.S. Embassies worldwide by Commerce Department, State Department and other U.S. agencies’ professionals
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Market Entry Strategy
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Overview 

Several strategies exist for U.S. exporters interested in the Brazilian market, including agents, authorized distributors, and representatives. Due to the size of the country, it is important for companies to consider key cities and regions for exports as they initially build sales channels and a customer base in Brazil. Other important factors for success include developing a Brazil-oriented marketing strategy and a willingness to develop close relationships with key industry contacts and partners. Fortunately, in Brazil, U.S. products are widely recognized for their reliability and quality, which facilitates introductions to local partners and provides new exporters an opportunity to leverage this reputation for success. 

CS Brazil maintains offices in Belo Horizonte, Brasilia, Rio de Janeiro, São Paulo, and Recife to provide U.S. exporters with information and assistance as they strategize on how best to enter the Brazilian market. Each office is equipped with sector specialists that can provide the necessary guidance to help achieve export success. To learn more about CS Brazil’s specialists, please see the CS Brazil directory of in-country subject matter experts. The U.S. Commercial Service also has a network of U.S. offices available to advise and assist U.S. firms looking to export globally. It is recommended to connect with your local export assistance center to learn more about government resources available to support your export efforts.  

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Global Business Navigator Chatbot Beta

Welcome to the Global Business Navigator, an artificial intelligence (AI) Chatbot from the International Trade Administration (ITA). This tool, currently in beta version testing, is designed to provide general information on the exporting process and the resources available to assist new and experienced U.S. exporters. The Chatbot, developed using Microsoft’s Azure AI services, is trained on ITA’s export-related content and aims to quickly get users the information they need. The Chatbot is intended to make the benefits of exporting more accessible by understanding non-expert language, idiomatic expressions, and foreign languages.

Limitations

As a beta product, the Chatbot is currently being tested and its responses may occasionally produce inaccurate or incomplete information. The Chatbot is trained to decline out of scope or inappropriate requests. The Chatbot’s knowledge is limited to the public information on the Export Solutions web pages of Trade.gov, which covers a wide range of topics on exporting. While it cannot provide responses specific to a company’s product or a specific foreign market, its reference pages will guide you to other relevant government resources and market research. Always double-check the Chatbot’s responses using the provided references or by visiting the Export Solutions web pages on Trade.gov. Do not use its responses as legal or professional advice. Inaccurate advice from the Chatbot would not be a defense to violating any export rules or regulations.

Privacy

The Chatbot does not collect information about users and does not use the contents of users’ chat history to learn new information. All feedback is anonymous. Please do not enter personally identifiable information (PII), sensitive, or proprietary information into the Chatbot. Your conversations will not be connected to other interactions or accounts with ITA. Conversations with the Chatbot may be reviewed to help ITA improve the tool and address harmful, illegal, or otherwise inappropriate questions.

Translation

The Chatbot supports a wide range of languages. Because the Chatbot is trained in English and responses are translated, you should verify the translation. For example, the Chatbot may have difficulty with acronyms, abbreviations, and nuances in a language other than English.

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