This is a best prospect industry sector for this country. Includes a market overview and trade data.
Capital: Buenos Aires
Population: 45, 479,118 (2020 est.) one third reside in Buenos Aires and surroundings
GDP: $761.389 billion (2019 est., Purchasing Power Parity)
Currency: Argentine Peso ($)
Language: Spanish (Official)
UNESCO Student Mobility Number
Argentina has 9,021 students studying abroad according to UNESCO.
CIA World Factbook
15% percent of the population in Argentina is under 24 years old.
The United States is a leading destination for students from Argentina, according to UNESCO data. During the 2019/20 academic year, the number of students from Argentina totaled 2,420, the same as the previous year resulting in an +5.4 percent increase. During the 2019 academic year, the United States exported $90 million in education services to Argentina and imported from Argentina $70 million.
During 2020, Argentina’s education system was closed for the whole academic year (March-December) due to the quarantine shutdown. Since 2018 Argentina has been undergoing an economic downfall and the funds for education have decreased considerably.
Although Argentine public universities are free of charge, more than 1,100 students were enrolled in undergraduate programs in the United States during the 2019/20 academic year. This is a +2 percent increase from the previous academic year.
This is a very popular program for graduate students to specialize their education. During the 2019/20 academic year, the number of students decreased due to local economic downfall. During the 2018/19 academic year, a +1.6 percent increase from the previous academic year, resulting in approximately 900 students enrolled in graduate programs in the United States.
Only 145 students from Argentina were enrolled in non-degree programs in the United States during the 2018/19 academic year, a -14.7 percent decrease from the previous academic year. Unfortunately, during 2020 there was a large decrease due to local economic downfall.
OPT - (Optional Practical Training)
During 2018/19, more than 300 Argentine students were enrolled in OPT programs in the United States with a +4.9 percent increase. During 2020 there was a great decrease due to economic downfall and closure of frontiers due to the pandemic circumstances.
- According to the English Proficiency Index released by Education First, Argentina has by far the highest level of English proficiency in Latin America, but there are still opportunities for intensive English program providers, including targeted English programs on selected topics such as finance, law, and accounting.
- Exchange programs and partnerships with higher education institutions in Argentina is a common method for market entry.
- Argentine universities are interested in forming partnerships with U.S. higher education institutions to teach Spanish and Latin American studies courses to U.S. students coming to study in Argentina.
- Popular fields of study for Argentinian students are engineering, law, and business.
- Undergraduate education in Argentina’s public universities are tuition-free, long-term study abroad programs often do not make sense for Argentine students, from an economic perspective, however U.S. colleges and universities may want to consider highlighting short-term programs with students attending public universities in Argentina.
- Rising tuition costs in U.S. universities discourage students from choosing U.S. higher education institutions.
- High inflation and poor currency exchange rates for Argentine currency make it expensive for Argentine students to study abroad.
- The new elected Government who took office in December 2019 have placed a 30% tax on all foreign purchases including tourism and education, also online applications.
- Increased competition from competitors, especially in the European countries.
Digital Marketing Strategies
The most popular media sites used by students are WhatsApp, Facebook, Instagram, LinkedIn, Twitter, TikTok and YouTube. The most popular platforms used by Argentine students are Zoom, Google Meet, and Microsoft Teams. Students stream videos through YouTube, Instagram, and TikTok. LinkedIn is one of the sites most used to search for job opportunities, together with university platforms and university bulletin boards.
All Information on educational opportunities reaching out to students and parents are through advertisements in social media, e-mails and websites. Some private schools and universities have counselors, but many parents and students listen to recommendations from family and friends.
- FIESA (Feria Internacional de Educacion Superior Argentina/The International Higher Education Fair of Argentina). Site: Mar del Plata, Province of Buenos Aires. Date: March 16, 2021 suspended for November 2021. (https://www.fiesa2020.com.ar/en/home/
- EducationUSA. Site: Buenos Aires. Date: September 2021. Organizers: Fulbright (https://fulbright.edu.ar), ICANA (https://icana.org.ar)
- U.S. Commercial Service – Argentina: https://www.trade.gov/argentina
- U.S. & Foreign Commercial Service Global Education Team: www.trade.gov/education-industry
- Industry and Analysis, Office of Supply Chain, Professional & Business Services: www.trade.gov/professional-and-business-services
- The Fulbright Program: https://fulbright.edu.ar
- Argentine Government Program: https://www.educ.ar/
U.S. Commercial Service Contact:
Diana Brandon, Commercial Specialist
Phone: 54 11 5777 4550