Pakistan - Country Commercial Guide
Market Entry Strategy

Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner, use of agents.

Last published date: 2019-10-13

One strategy for U.S. manufacturers and suppliers to penetrate the Pakistan market is to utilize the U.S. Department of Commerce’s Export Assistance Centers (USEAC) in the United States and U.S. Commercial Service offices in the U.S. Embassy in Islamabad and the U.S. Consulates General in Karachi and Lahore. Seeking the assistance of USEACs before exploring opportunities in this market is highly encouraged. It is recommended that U.S. firms considering using locally-registered firms to help navigate the complex business culture. U.S. businesses are encouraged to review the website U.S. Commercial Service, Pakistan.

Many foreign manufacturers and suppliers employ agents or distributors to cover the entire country. Companies may also choose to work through a regional office i.e. Dubai, Singapore, or London. It is comparatively easy to switch agents and distributors in Pakistan without being exposed to legal liability. U.S. firms are also encouraged to consider the U.S. Commercial Service International Company Profile (ICP) which provides a comprehensive background and legitimacy check on any local Pakistani firm. U.S. firms can apply for this service through their local USEAC. A complete list of USEACs is available on the website.