Vietnam Country Commercial Guide
Learn about the market conditions, opportunities, regulations, and business conditions in Vietnam, prepared by at U.S. Embassies worldwide by Commerce Department, State Department and other U.S. agencies’ professionals.
Market Overview
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Since the United States and Vietnam established a Comprehensive Partnership in 2013, which evolved into a Comprehensive Strategic Partnership in 2023, bilateral trade between the United States and Vietnam has grown from $30 billion to over $209 billion in 2025, a near 700% increase. Vietnam is now the United States’ 8th largest trading partner and the 10th largest export market for U.S. agricultural products. The United States is Vietnam’s largest export market. 

U.S. firms are increasingly looking towards this market as a key component of their growth strategy in Asia. This Country Commercial Guide is intended to introduce U.S. exporters to doing business in Vietnam and provide the foundation necessary for an American firm to take the initial steps needed to pursue business here.

Here are the top reasons why U.S. companies consider exporting to Vietnam:

  • The fastest growing middle and affluent classes in the region, providing suitable demographics for growth and receptivity to U.S. products and services. With over 100 million consumers (16th largest population globally), half of the population is under the age of thirty-five.
  • Over the past few years, Vietnam has been active in signing trade agreements with countries throughout the world.
  • Strong Gross Domestic Product (GDP) growth expected to continue for the medium term.
  • Political stability.

The U.S.-Vietnamese commercial relationship has grown dramatically since the United States lifted its trade embargo against Vietnam in 1994 and the two countries established diplomatic relations in 1995. With July 2025 marking 30 years since the normalization of relations, Vietnam is now one of the United States’ top trading partners. Furthermore, the United States is a major source of foreign direct investment in Vietnam, helping fuel Vietnam’s remarkable economic growth. Vietnam has an overwhelmingly positive view towards the United States, exhibits the demographics needed for continuous growth in the coming decades, and is a rising star among Asia’s bustling economies.

The 1986 launch of a series of economic reforms collectively referred to as Doi Moi helped Vietnam shift from a centrally planned economy to a globally integrated, middle-income economy. In fact, since 1990, Vietnam’s average economic growth rate of 6.6% ranks second in Asia and 9th globally. In 2024, Vietnam’s GDP grew by 7.1%. Between December 2024 and May 2025, the Communist Party of Vietnam passed four resolutions to reflect its strategy for continued development, which are focused on science and technology, legal reform, international integration, and private sector growth. 

Visit State Department’s website for background on the country’s political and economic environment.

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