Algeria - Country Commercial Guide
eCommerce

Describes how widely eCommerce is used, the primary sectors that sell through e-commerce, and how much product/service in each sector is sold through e-commerce versus brick-and-mortar retail. Includes what a company needs to know to take advantage of e-commerce in the local market and , reputable, prominent B2B websites.

Last published date: 2020-09-14

The Algerian e-commerce market is growing, but it is far from reaching its potential.  There are no official figures for online sales in Algeria.  However, according to the Algerian National Association of Traders and Craftsmen, the market potential is estimated to be $5 billion.  To boost e-commerce the government is seeking to increase the rate of Internet penetration and bandwidth.  While the first Algerian online markets appeared in 2009, e-commerce began to take off in 2014 with the arrival of the Pan-African site Jumia, which remains the country’s most popular online sales site.  OuedKniss, Batolis, and IdealForme are the leading local online sales sites besides of Jumia.  Note that the payments are made in cash upon delivery of items.

In February 2018, the Algeria government adopted a law that defines the country’s first e-commerce regulations, which stipulate that online markets must host their website in Algeria and be registered at the Algerian Commercial Registry.  The law prohibits any online purchase of tobacco and alcoholic beverages, as well as medicines, online gambling, and gaming services.  Under the current law, Algerian citizens cannot purchase items online from abroad.  Businesses, however, may buy items foreign items online for internal use.  American businesspeople interested in online sales should note that the use of private credit cards is very limited in Algeria.  Algerians have only recently started to use international credit cards (e.g., Mastercard and Visa) issued by local banks and accepted for use abroad.