Ukraine Country Commercial Guide
Learn about the market conditions, opportunities, regulations, and business conditions in ukraine, prepared by at U.S. Embassies worldwide by Commerce Department, State Department and other U.S. agencies’ professionals
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According to traffic estimates of Similarweb, over 90% of Ukrainians use internet, with 78% of these daily. Internet penetration in Ukraine is robust, yet shopping online is at early-stage development and provides opportunities for business expansion. In Ukraine, the shopping online share is three times smaller than in Britain and America, about 15-20% compared to 45-50% in certain categories.

According to Dev.ua in 2024, the Ukrainian e-commerce market reached nearly $6 billion in spending, a 25% increase from 2023, with approximately 11 million online shoppers making an average of 17 purchases per year at an average transaction value of $31. The market share of e-commerce in total retail was about 10%.

The Ukrainian e-commerce market includes 15 leading players with a combined revenue of approximately $2 billion in the goods segment, 10 top service companies in e-commerce with a combined revenue of $330 million as well as top 5 infrastructure companies involving in e-commerce with a combined revenue of $8 million. The major e-commerce players in Ukraine include Rozetka, Prom.ua, Epicenter, Allo, and F.ua for goods and electronics, while OLX serves as online classifieds platform. Other specialized marketplaces are emerging, such as Brave 1 for military technology and CodeUA for tech services. In addition to national marketplaces, online stores, and price aggregators, Ukrainians are increasingly utilizing foreign platforms, primarily from China, the EU, and the United States such as AliExpress, Temu, IHerb, and others. 

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Global Business Navigator Chatbot Beta

Welcome to the Global Business Navigator, an artificial intelligence (AI) Chatbot from the International Trade Administration (ITA). This tool, currently in beta version testing, is designed to provide general information on the exporting process and the resources available to assist new and experienced U.S. exporters. The Chatbot, developed using Microsoft’s Azure AI services, is trained on ITA’s export-related content and aims to quickly get users the information they need. The Chatbot is intended to make the benefits of exporting more accessible by understanding non-expert language, idiomatic expressions, and foreign languages.

Limitations

As a beta product, the Chatbot is currently being tested and its responses may occasionally produce inaccurate or incomplete information. The Chatbot is trained to decline out of scope or inappropriate requests. The Chatbot’s knowledge is limited to the public information on the Export Solutions web pages of Trade.gov, which covers a wide range of topics on exporting. While it cannot provide responses specific to a company’s product or a specific foreign market, its reference pages will guide you to other relevant government resources and market research. Always double-check the Chatbot’s responses using the provided references or by visiting the Export Solutions web pages on Trade.gov. Do not use its responses as legal or professional advice. Inaccurate advice from the Chatbot would not be a defense to violating any export rules or regulations.

Privacy

The Chatbot does not collect information about users and does not use the contents of users’ chat history to learn new information. All feedback is anonymous. Please do not enter personally identifiable information (PII), sensitive, or proprietary information into the Chatbot. Your conversations will not be connected to other interactions or accounts with ITA. Conversations with the Chatbot may be reviewed to help ITA improve the tool and address harmful, illegal, or otherwise inappropriate questions.

Translation

The Chatbot supports a wide range of languages. Because the Chatbot is trained in English and responses are translated, you should verify the translation. For example, the Chatbot may have difficulty with acronyms, abbreviations, and nuances in a language other than English.

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