Tunisia Country Commercial Guide
Learn about the market conditions, opportunities, regulations, and business conditions in tunisia, prepared by at U.S. Embassies worldwide by Commerce Department, State Department and other U.S. agencies’ professionals
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Market Overview
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Tunisia is a country of 12 million people situated between Libya and Algeria on the Mediterranean Coast of North Africa.  Per Tunisia’s National Institute of Statistics (INS) the Tunisian economy grew 1.4% in 2024, a modest rebound from 0% growth in 2023. Real GDP is expected to hold steady at 1.4% in 2025.

According to the U.S. International Trade Commission, in 2024 Tunisia was the United States’ 105th largest goods export market and 83rd largest goods import market.  Top U.S. export categories were agricultural products, chemicals, fabricated metal products, machinery, and aerospace parts and equipment. Major U.S. imports from Tunisia included apparel, food products (mainly olive oil and dates), fertilizers, electronics, and electrical components.  Typically, about 70% of Tunisian exports go to the European Union. 

According to the Foreign Investment Promotion Agency (FIPA), overall foreign investment flows in the first six months of 2025 totaled $231.1 million, up 26.1% year-on-year.  Foreign investments were primarily in the form of foreign direct investment (FDI). The industrial sector received approximately 61% of all FDI inflows, followed by energy (24%) and services (14%). According to the FIPA data for 2024, France was the largest foreign investor in Tunisia with $207 million.  Germany came in second with $109 million, followed by Italy with $98 million, Qatar with $41 million, and the United States with $38 million.

Tunisia’s strengths include its proximity to Europe, sub-Saharan Africa, and the Middle East; preferential or free-trade agreements with the EU and much of Africa; an educated workforce; and a stated interest in attracting foreign direct investment (FDI). Sectors such as agribusiness, aerospace, infrastructure, renewable energy, telecommunication technologies, and services remain promising.

Roughly 70 U.S. firms operate in Tunisia, from major multinationals to small enterprises and franchises. American companies have invested in energy, manufacturing, ICT, and an array of services.  The American Chamber of Commerce is headquartered in Tunis, with chapters in Bizerte, Sousse, and Sfax, and includes 500 members working to promote commercial ties between America and Tunisia.
 

Political Environment

Visit the State Department’s website for background on Tunisia’s political and economic environment. 

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