Sweden - Country Commercial Guide
Market Opportunities

Overview of best prospect sectors, major infrastructure projects, significant government procurements and business opportunities.

Last published date: 2021-09-14

There are many market opportunities in Sweden for U.S. companies, especially for cutting-edge technologies and services.

  • Sweden has a long-established tradition of expertise in manufacturing and engineering, mining, shipbuilding, and the life sciences, which makes it a highly receptive market to new advanced technologies. 
  • There is a strong demand for the new, disruptive technologies that improve productivity and connectivity.  This includes digitalization solutions and services that lower production costs and improve efficiency, as well as equipment and services within safety/security, including cybersecurity.
  • In Europe’s Digital Economy and Society Index (DESI) 2020 (the publication of DESI 2021 has been postponed to the fall 2021 due to changes in the measurement methodology), Sweden ranks 2nd out of the 28 EU Member States.  The countries are scored on connectivity (2nd), human capital (2nd), internet use (2nd), integration of digital technology (6th) and digital public services (10th).
  • Since Swedes are early adopters of new technologies, Sweden is considered to be an ideal test market, albeit an expensive one.  In 2017, the government launched a program called Test Bed Sweden (https://www.ri.se/sv/om-rise/vart-uppdrag/industrialisering-och-kvalitetssakring/testbaddar?refdom=testbedsweden.se) to attract innovative technologies into the country for development and piloting.
  • Sweden’s commitment to sustainability across industry sectors drives market demand for U.S. products and services in renewable energy, low/zero carbon, green technologies and energy efficiency.
  • Sweden’s rapid developments in smart grid, alternative energy, cybersecurity and e-health make the country a critically important market for U.S. companies offering innovative technologies.
  • English is widely spoken, and English is the language used for business communications.