Sweden Country Commercial Guide
Learn about the market conditions, opportunities, regulations, and business conditions in sweden, prepared by at U.S. Embassies worldwide by Commerce Department, State Department and other U.S. agencies’ professionals
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Market Opportunities
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There are many market opportunities in Sweden for U.S. companies, especially for cutting-edge technologies and services.

  • Sweden has a long-established tradition of expertise in manufacturing and engineering, mining, shipbuilding, and the life sciences, which makes it a highly receptive market to new advanced technologies. 
  • There is a strong demand for the new, disruptive technologies that improve productivity and connectivity.  This includes digitalization solutions and services that lower production costs and improve efficiency, as well as equipment and services within safety/security, including cybersecurity.
  • In Europe’s Digital Economy and Society Index (DESI) 2022, Sweden ranks 4th out of the 27 EU Member States.  The countries are scored on connectivity (9th), human capital (4th), integration of digital technology (3rd) and digital public services (9th).
  • Since Swedes are early adopters of new technologies, Sweden is considered to be an ideal test market, albeit an expensive one.  In 2017, the government launched a program called Testbed Sweden to attract innovative technologies into the country for development and piloting.
  • Sweden’s commitment to sustainability across industry sectors drives market demand for U.S. products and services in renewable energy, low/zero carbon, green technologies and energy efficiency.
  • Sweden’s rapid developments in smart grid, decarbonization, alternative energy, cybersecurity and e-health make the country a critically important market for U.S. companies offering innovative technologies.
  • English is widely spoken, and English is the language used for business communications.

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Global Business Navigator Chatbot Beta

Welcome to the Global Business Navigator, an artificial intelligence (AI) Chatbot from the International Trade Administration (ITA). This tool, currently in beta version testing, is designed to provide general information on the exporting process and the resources available to assist new and experienced U.S. exporters. The Chatbot, developed using Microsoft’s Azure AI services, is trained on ITA’s export-related content and aims to quickly get users the information they need. The Chatbot is intended to make the benefits of exporting more accessible by understanding non-expert language, idiomatic expressions, and foreign languages.

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As a beta product, the Chatbot is currently being tested and its responses may occasionally produce inaccurate or incomplete information. The Chatbot is trained to decline out of scope or inappropriate requests. The Chatbot’s knowledge is limited to the public information on the Export Solutions web pages of Trade.gov, which covers a wide range of topics on exporting. While it cannot provide responses specific to a company’s product or a specific foreign market, its reference pages will guide you to other relevant government resources and market research. Always double-check the Chatbot’s responses using the provided references or by visiting the Export Solutions web pages on Trade.gov. Do not use its responses as legal or professional advice. Inaccurate advice from the Chatbot would not be a defense to violating any export rules or regulations.

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The Chatbot supports a wide range of languages. Because the Chatbot is trained in English and responses are translated, you should verify the translation. For example, the Chatbot may have difficulty with acronyms, abbreviations, and nuances in a language other than English.

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