Sweden - Country Commercial Guide

This is a best prospect industry sector for this country. Includes a market overview and trade data.

Last published date: 2022-07-25


Sweden is a sophisticated market featuring affluent, well-educated, and open-minded consumers who speak very good English and spend 12 percent of their disposable income on food.  Sweden’s location as one of the world’s most northern countries means that the growing season in Sweden is comparatively short.  Sweden therefore relies on imports.
In 2021, total Swedish imports of agricultural and related products totaled $22.848 billion of which $239 million originated from the United States.  U.S. producers are professional, offer great variety, and deliver products with a consistent quality.  U.S. farmers have a good story to tell about sustainability, farm to table supply chains, and their State/regional heritage.  It is highly recommended that U.S. exporters study the Swedish import requirements carefully.  Shipping time & costs, import tariffs, and EU labeling regulations make U.S. products more expensive.  Some U.S. food products suffer from a negative perception among Swedish consumers due to misinformation and an image issue.  There is fierce competition on price, quality, uniqueness, and innovation from other EU member states and from third countries that have negotiated lower tariff rates, such as Canada and Mexico.

Agricultural & Related Imports, In USD million 2019 2020 2021 2022 (Estimated)
Total Local Production*  n.a.  n.a. n.a. 799
Total Exports  15,075 14,604 15,402 19,077
Total Imports  21,528 20,528 20,285 22,848
Imports from the US 249 232 220 239
Total Market Size  n.a n.a n.a n.a
Exchange Rates  n.a n.a n.a n.a

Leading Sub-Sectors

Although a small market, Sweden offers export opportunities for U.S. exporters of specialty foods, alcoholic beverages, tree nuts, and products with a special certification, like organics.  There is an overall growing demand for functional, fresh, and processed food products that contribute to a healthier lifestyle.

Sweden, Best High-Value Products Prospects, $1,000

Product Total Imports, 2021 Imports from the U.S., 2021 (U.S. market share) Key Constraints on Market Development Market Attractiveness for USA
Sauces and Condiments HS210390 177,164 18.837 (11%) Competition from other EU MS and also Thailand and the U.K. Growing demand for sauces, preparations, condiments, and seasonings due to Sweden’s strong grilling traditions, especially during the summer.
Live Horses HS010121 20,107 4,948 (46%) Competition from other EU MS Growing demand for purebreds in Sweden.
Whiskies HS220830 83,132 3,295 (4%) Competition from the U.K. and Ireland Growing demand for purebreds in Sweden.
Pet Food HS230910 209,101 1,938 (1%) Competition from other EU MS, and Canada, China, and Thailand Demand for pet food is up.
Packed and Mixed Nuts HS200819 84,235 870 (1%) Competition from other EU MS, and Turkey and Vietnam Growing demand for retail-ready packaged mixed nuts.
Non-alcoholic Beverages HS220299 152,765 1,197 (1%) Competition from other EU MS The Swedes like well-known branded and innovative beverages, including non-alcoholic craft beer.
Sweet Potatoes HS071420 7,354 269 (4%) Some competition from Spain and Egypt.  Imports from other EU MS are all re-exported products. Demand for (processed) sweet potatoes continues to grow.

Source: Trade Data Monitor


Swedes have an interest in experimenting with new and innovative products and cuisines.  There is a growing demand for fresh, organic, and free-from food products due to a greater awareness regarding health.  Swedish buyers regularly travel the world to see/buy new product and make new contacts, so exporters should consider exhibiting at one of Europe’s trade shows (see partial list below). 

Trade shows

Check the websites of the various trade shows for updates, as many trade shows are being postponed or cancelled.

International confectionary Fair (ISM)
Cologne, Germany                          Contact Hanna.Khan@usda.gov
Jan 29 - Feb 1, 2023                        Tel: +49-3083-05-1152
Fruit Logistica*
Berlin, Germany                               Contact Hanna.Khan@usda.gov

Feb 8-10, 2023                                  Tel: +49-3083-05-1152
Nüremberg, Germany                       Contact Hanna.Khan@usda.gov

Feb 14-17, 2023                                Tel: +49-3083-05-1152
Düsseldorf, Germany                      Contact Hanna.Khan@usda.gov

March 19-21, 2023                          Tel: +49-3083-05-1152
PLMA World of Private Label
Amsterdam, The Netherlands          Contact Marcel.Pinckaers@usda.gov

May 23-24, 2023                              Tel: +31-70-3102-305
SIAL, Paris
Paris, France                                    Contact Laurent.journo@usda.gov

Oct 9-13, 2021                                  Tel: +33 1 43 122 245


The Agricultural Service at the American Embassy in The Hague represents the interest of the USDA’s Foreign Agricultural Service (FAS) in the Netherlands and Nordic countries.

Website: https://www.fas.usda.gov/regions

FAS Data & Analysis Sweden: