Sweden - Country Commercial Guide
Agriculture

This is a best prospect industry sector for this country. Includes a market overview and trade data.

Last published date: 2021-09-14

Overview

Sweden is a sophisticated market featuring affluent, well-educated, and open-minded consumers who speak very good English and spend 12 percent of their disposable income on food.  Sweden’s location as one of the world’s most northern countries means that the growing season in Sweden is comparatively short.  Sweden therefore relies on imports.
 
In 2020, total Swedish imports of agricultural and related products totaled $20.285 billion of which $220 million originated from the United States.  U.S. producers are professional, offer great variety, and deliver products with a consistent quality.  U.S. farmers have a good story to tell about sustainability, farm to table supply chains, and their State/regional heritage.  It is highly recommended that U.S. exporters study the Swedish import requirements carefully.  Shipping time & costs, import tariffs, and EU labeling regulations make U.S. products more expensive.  Some U.S. food products suffer from a negative perception among Swedish consumers due to misinformation and an image issue.  There is fierce competition on price, quality, uniqueness, and innovation from other EU member states and from third countries that have negotiated lower tariff rates, such as Canada and Mexico.

Agricultural & Related Imports, In USD million

2017

2018

2019

2020

Total Local Production

n.a.

n.a.

n.a.

 

Total Exports

14,173

15,075

14,604

15,402

Total Imports

19,543

21,528

20,527

20,285

Imports from the US
 

233

249

232

220

Total Market Size

n.a.

n.a.

n.a.

n.a.

Exchange Rates

n.a.

n.a.

n.a.

n.a.

Leading Sub-Sectors

Although a small market, Sweden offers export opportunities for U.S. exporters of specialty foods, alcoholic beverages, tree nuts, and products with a special certification, like organics.  There is an overall growing demand for functional, fresh, and processed food products that contribute to a healthier lifestyle.

Sweden, Best High-Value Products Prospects, $1,000

Product

Total Imports, 2020

Imports from the U.S., 2020 (U.S. market share)

Key Constraints on Market Development

Market Attractiveness for USA

Sauces and Condiments HS210390

162,246

19,680 (12%)

Competition from other EU MS and also Thailand and the U.K.

Growing demand for sauces, preparations, condiments, and seasonings due to Sweden’s strong grilling traditions, especially during the summer.

Live Horses HS010121

20,107

4,948 (46%)

Competition from other EU MS

Growing demand for purebreds in Sweden.

Whiskies HS220830

76,627

2,412 (3%)

Competition from the U.K. and Ireland

The Swedes prefer good quality whiskies.

Pet Food HS230910

209,101

1,938 (1%)

Competition from other EU MS, and Canada, China, and Thailand

Demand for petfood is up.

Packed and Mixed Nuts HS200819

72,273

1,293 (2%)

Competition from other EU MS, and Turkey and Vietnam

Growing demand for retail-ready packaged mixed nuts.

Non-alcoholic Beverages HS220299

133,805

1,464 (1%)

Competition from other EU MS

The Swedes like well-known branded and innovative beverages, including non-alcoholic craft beer.

Sweet Potatoes HS071420

6,531

277 (4%)

Some competition from Spain and Egypt.  Imports from other EU MS are all re-exported products.

Demand for (processed) sweet potatoes is growing.

Source: Trade Data Monitor

Opportunities

Swedes have an interest in experimenting with new and innovative products and cuisines.  There is a growing demand for fresh, organic, and free-from food products due to a greater awareness regarding health.  Swedish buyers regularly travel the world to see/buy new product and make new contacts, so exporters should consider exhibiting at one of Europe’s trade shows (see partial list below). 

Trade shows

Check the websites of the various trade shows for updates, as many trade shows are being postponed or cancelled.

International confectionary Fair (ISM)
Cologne, Germany                           Contact Hanna.Khan@fas.usda.gov 
           
Fruit Logistica*
Berlin, Germany                                Contact Hanna.Khan@fas.usda.gov
           
BioFach*
Nüremberg, Germany                       Contact Hanna.Khan@fas.usda.gov
 
ProWein
Düsseldorf, Germany                       Contact Hanna.Khan@fas.usda.gov
 
PLMA World of Private Label
Amsterdam, The Netherlands          Contact Marcel.Pinckaers@fas.usda.gov
 
ANUGA*
Cologne, Germany                            Contact Hanna.Khan@fas.usda.gov
*Bi-annual

Resources

The Agricultural Service at the American Embassy in The Hague represents the interest of the USDA’s Foreign Agricultural Service (FAS) in the Netherlands and Nordic countries. Website: https://www.fas.usda.gov/offices/office-agricultural-affairs-hague

FAS Data & Analysis Sweden: https://www.fas.usda.gov/regions/europe-and-eurasia/sweden

FAS Europe: https://fas-europe.org/countries/sweden/

Global Agricultural Trade System Online: https://apps.fas.usda.gov/gats/default.aspx
Swedish Board of Agriculture

Swedish Board of Agriculture - Jordbruksverket