Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.
U.S companies that offer competitive pricing and quality products and services have successfully entered the market. Local agents are helpful to enter the Sri Lankan market. The U.S. Embassy can assist U.S. companies in finding local agents and distributors for a fee through U.S. Foreign and Commercial Service matchmaking and due diligence services. Sales to the Government of Sri Lanka may require a local agent. For firms investing locally, the Board of Investment (BOI) (www.investsrilanka.com) offers information regarding investment incentives and other services.