Papua New Guinea - Country Commercial Guide
Market Entry Strategy
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PNG’s cultural and linguistic diversity creates a challenging environment for U.S. firms entering the market.  To successfully enter, remain, and thrive in the PNG market U.S businesses require sound local expertise and long-term relationships.  Because PNG is a low-income market, businesses need to be aware of the local environment, competitors from other countries, and customer demography.  It is imperative that businesses travel to PNG or engage a local agent who has sound knowledge and expertise, prior to engaging in any business deals.

Although English is the common official language of PNG, PNG has over 800 different languages and a diverse culture based upon Melanesian traditions.  It is important for U.S. businesses to understand local culture and establish local long-term relationships beneficial to all parties.

Given the historical ties between Australia and PNG, Australia continues to maintain a strong and visible presence in the country.  Australian-owned businesses are throughout the country with the majority concentrated in Port Moresby and Lae.  Asian businesses have a growing presence in all 22 PNG provinces including the Autonomous Region of Bougainville.

Interested businesses can obtain assistance to grow their product and service distribution networks and presence in PNG with the assistance of the U.S. Commercial Service office.  U.S. products’ reputation and quality have strong appeal in PNG.