Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.
Although English is the common official language, PNG has over 800 different language and diverse culture that are set on Melanesian traditions. It is important for U.S. businesses to understand local culture and establish local long-term relationships beneficial to all parties.
Given the historical ties between Australia and PNG, Australia continues to maintain a strong and visible presence in the country. There are Australian-owned businesses throughout the country with the majority concentrated in Port Moresby and Lae. There is also a growing presence of Asian businesses in all the 21 provinces of PNG including in some remote corners of the country.
With the U.S. Commercial Service office now established at the U.S. Embassy Port Moresby, interested businesses can obtain assistance to grow their product and service distribution networks and presence in PNG. The reputation and quality of U.S. products have strong appeal in PNG, however, undertaking a due diligence check prior to any business engagement is important.