Identifies common practices used in selling in this market, including sales material that needs to be in the local language.
Effective advertising, competitive pricing, prompt delivery, and reliable after-sales servicing are important for success in the Mauritian market. Companies wishing to introduce new products into the Mauritian market require market research to identify potential customers, buying patterns, and preferences. In general, food products, especially prepared/processed food, must be adapted to local tastes and conditions. Companies should consider local cultural and religious preferences when developing a marketing strategy. To cater to the Muslim community (17 percent of the population), provision should be made for halal processing. Many Hindu Mauritians (48 percent of the population) do not eat beef and pork.