Malawi - Country Commercial Guide
Market Entry Strategy
Last published date:

Competitive pricing, clear value propositions, and reliable supply chains are critical for entering and staying in Malawi’s markets.  Online trade is also increasing, which represents a growing opportunity to reach Malawian customers.  A U.S. company may market directly through an established importer or agent or by opening an office in Malawi, however most investors and manufacturers distribute through wholesalers or agents.  Foreign businesses find having a local agent facilitates the management of local regulations and procedures, which often must be completed in person and/or with hard copies.  The government usually publishes major procurement tenders in print media and on official government/public institutions’ Web pages.  The government also established the Malawi Investment and Trade Centre (MITC), which focusses on promotion of investment and trade, and the Public Procurement and Disposal of Assets Authority (PPDA), which monitors and oversees all public sector procurement activities.  Companies interested in the Malawi market can also contact the U.S Embassy’s Economic Section at