Ireland - Country Commercial Guide
Market Entry Strategy

Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.

Last published date: 2021-10-08

As a small, open economy with a strong reliance on international trade, the introduction of products and services into the Irish market is relatively uncomplicated.  Standard international marketing and distribution practices are widely applied in the Irish business community.

American companies can benefit from the ease of doing business, a common language and flexible business relationships as well as a strong rule of law.  U.S. business practices are well-known and understood in Ireland. The adoption of digitalization and e-commerce is strong and increasing across the public (government) and private (business) sectors of the economy. 

U.S. companies are advised to appoint an experienced local partner or representative to service the Irish market.  U.S. companies’ business interests in Europe are also well served by Irish partners, who possess knowledge of EU directives, regulations, and distribution channels, allowing them to expand their business quickly and efficiently throughout the broader EU marketplace. 

U.S. companies are increasingly seeking strategic Irish partners for contract manufacturing, joint venture, technology transfer, licensing, logistics, and value-added service agreements for the Irish and European marketplace.   U.S. companies should take the time to visit Ireland frequently when it is safe to do so to develop long-term relationships with local Irish business partners.  During the period of the public health pandemic, firms should utilize virtual solutions to remain connected with their Irish partners.