Ireland - Country Commercial Guide
Market Opportunities

Overview of best prospect sectors, major infrastructure projects, significant government procurements and business opportunities.

Last published date: 2022-11-30

As a member of the Eurozone, Ireland is considered by many U.S. companies to be a natural location for distribution throughout the EU and the true gateway for access to 742 million consumers.  Ireland is also a logical springboard for sales and support beyond Europe with several U.S. multinationals designating their Irish operations as their Europe, Middle East, and Africa (EMEA) headquarters.  

Strong household internet access (92%) and smartphone usage (90%) are driving Irish online retailing activity.  Mobile commerce is becoming especially strong with consumers smartphone usage.  The public restrictions put in place to mitigate the public health pandemic resulted in increased online retailing.  Many companies have pivoted to online sales and increased digitalization is creating new opportunities for ICT software, IOT and Digital and Automation Solutions.  

Opportunities exist for innovative U.S. companies to enter into collaborative agreements with Irish companies particularly across Cybersecurity, ICT/Software, Digital Services, IOT/AI, Green Technologies, Smart/Safer Cities, Smart Energy/Renewables/Storage; Healthcare/Medical Devices, Digital Health Solutions, and Safety/Security Technologies.  In the longer term, large-scale projects are emerging in the telecoms, port infrastructure, transport, offshore renewables, and sustainable technology sectors as Ireland transitions to a Net Zero emissions economy.