Gambia, The - Country Commercial Guide
Market Entry Strategy

Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.

Last published date: 2022-08-30

The process of establishing a business in Gambia is theoretically simple. Businesses that build solid relationships with potential local partners are more likely to succeed. Potential investors are actively encouraged to visit Gambia and develop these contacts. The Economic and Commercial Section at post can help potential investors make these relationships.

A streamlined business registration process and an environment in which English is the official language facilitates market entry for U.S. and other firms. The Gambia Chamber of Commerce and Industry (GCCI) is a good resource for locating reputable local firms that can serve as agents, partners, or distributors.

Working with a local lawyer is encouraged when registering a business, however it is not necessarily compulsory. Prior to making any investments, U.S. companies should visit The Gambia to learn about local practices and the business environment.

The U.S. Embassy is always prepared to assist businesses and has a list of practicing local attorneys.  The Gambia Investment and Export Promotion Agency (GIEPA) also shares information to facilitate the registration of businesses for foreign investors. However, larger investments have recently been initiated directly by the Office of the President.