Gambia, The - Country Commercial Guide
Market Entry Strategy

Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.

Last published date: 2021-10-12

Successful ventures tend to be those that establish strong relationships with potential local partners. Potential investors are encouraged to visit Gambia and develop these contacts and understand local practices and business environment.

A streamlined business registration process and an English-speaking environment facilitates market entry for U.S. and other firms. The Gambia Chamber of Commerce and Industry (GCCI) is a good resource for locating reputable local firms that can serve as agents, partners, or distributors.

While not strictly necessary, working through a local lawyer is recommended when registering a business.  The U.S. Embassy is always prepared to assist businesses, and its close relationship with the Gambian Bar Association affords it a comprehensive list of practicing local attorneys.  The Gambia Investment and Export Promotion Agency (GIEPA) also shares information to facilitate the registration of businesses for foreign investors.