Describes what a company needs to know to take advantage of e-commerce in the local market and covers prominent B2B websites.
Electronic Commerce is small but growing in Cameroon. In December 2018, Africa’s e-marketing index report by the United Nations Conference on Trade and Development (UNCTAD) ranked Cameroon as the 10th largest e-commerce country in Africa. In November 2020, Cameroon’s largest business association, Groupement Inter-Patronal du Cameroun (GICAM), hosted a eCommerce forum with participants representing DHL Express, MTN, Orange, and Ecobank. According to the participants, inoperable digital payment systems and inadequate cybersecurity are the principal challenges to the growth of eCommerce in Cameroon. However, advances in mobile payment technology present opportunities.