Brazil Country Commercial Guide
Learn about the market conditions, opportunities, regulations, and business conditions in brazil, prepared by at U.S. Embassies worldwide by Commerce Department, State Department and other U.S. agencies’ professionals
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Data Privacy and Cybersecurity Technologies
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Overview

The Brazilian cybersecurity market is projected to reach US$ 3.7 billion in 2025 with an expected annual growth rate of 10.30%, resulting in an estimated market value of over US$ 6 billion by 2030. The increasing number of cyber-attacks and data breaches has made cybersecurity a top priority for the government and organizations in Brazil. As a result, the country has made significant strides in advancing its cybersecurity infrastructure, evidenced by its improved ranking in the ITU’s Global Cybersecurity Index. In addition, companies are investing more in cybersecurity solutions to protect critical digital assets and sensitive information. 

Brazil’s digital transformation accelerated its pivotal role in the global cybersecurity market. Brazilian government initiatives, such as the adoption of national cybersecurity policies and international treaties, like the Budapest Convention, have aimed to enhance the country’s cybercrime regulation and foster international cooperation.

In 20218, Brazil sanctioned the Brazilian General Data Protection Act (LGPD), with its general provisions enforced in September 2020. This law strengthens data processing, data security, and data breaches according to the user’s consent, strengthening the privacy and use of data in cloud implementations.

In December 2023, Brazil established the National Cybersecurity Policy (PNCiber) with the purpose of guiding cybersecurity activity in the country. Its core principles include national sovereignty and prioritization of national interests, the guarantee of fundamental rights, the prevention of national critical infrastructure incidents, education and development of the workforce. It also seeks international cooperation between public and private entities in matters of cybersecurity.

In 2024, Brazil’s National Data Protection Authority (ANPD) established regulations for data protection in the country, including the Security Incident Reporting Regulation, the Data Protection Officer Regulations, and the Guidelines on Legitimate Interest, while also ramping up its monitoring activities. Resolution No. 19/2024 regulates international data transfers and approves standard contractual clauses. It also brings more legal certainty to meet market needs and provides for recognition of the adequacy of countries with legislation similar to Brazil. In December 2024, ANPD published its Regulatory Agenda for 2025-2026.

Leading subsectors

Leading subsectors that represent the best opportunities in cybersecurity include critical infrastructure such as healthcare, financial services, government, energy, and industry.

Opportunities Trade Shows

U.S. cybersecurity technology has an excellent reputation in the local market. It is important to mention that numerous U.S. cybersecurity suppliers are already established in the country with proven success. To sell to the public sector or participate in public bids, U.S. firms must either have a subsidiary in Brazil or a local partner. Building strong relationships with public and private sector stakeholders is crucial for success in the market.

Trade Shows  

Helpful Resources

 

For more information, please contact the U.S. Commercial Service Industry Specialist at Patricia.Marega@trade.gov.