Success Story
Agribusiness Trade Development

Fruittal Begins Receiving Online Orders

Three bottles of olive oil by Fruittal

Fruittal, understands the challenges of competing in the international online marketplace for avocado oil sales. To address this, Fruittal collaborated with the U.S. Commercial Service Houston office to develop a multi-faceted strategy, which included creating a robust website and a dynamic shopping cart. 

To support Fruittal’s goals, the U.S. Commercial Service’s E-Commerce team provided a Website Globalization Review (WGR) Gap Analysis Service. This comprehensive report identified several areas for improvement to help Fruittal launch its online store. Key recommendations included enhancing the site’s search ranking, managing backlinks, and benchmarking Fruittal’s website performance against that of its major competitors.

As a result of implementing the recommendations from the WGR Service, Fruittal started receiving its first online orders in December. The business owner shared their enthusiasm with Brendan Kelly, Senior International Trade Specialist at CS Houston:

“I’m grateful for your generous support, your contributions have been incredibly beneficial to the progression of my business. I appreciate your invaluable support and I am eager to explore the full range of opportunities that you shared with me.”