Market Intelligence
Information and Communication Technology Taiwan Market Access

Taiwan Broadcasting Equipment

Taiwan imports about 80 percent of its telecommunications and broadcasting equipment, most of which is from China. The United States has a market share of approximately 10 percent of Taiwan’s imported telecommunications equipment.

Taiwan’s broadcasting equipment market is following a Japan-led trend to move from 4K to 8K resolution. The 8K resolution will likely primarily be supplied through streaming services beginning in 2022/23.  As long as Taiwan still uses 4K equipment, U.S. broadcasting and equipment suppliers that produce 4K-related products and services will continue to enjoy a good market in Taiwan.

Taiwan’s strong ICT manufacturing sector; more than 80 percent national internet usage rate; and respect for intellectual property rights, and privacy make Taiwan companies attractive partners for U.S. companies interested in pursuing opportunities. Taiwan companies often seek partnerships with U.S. companies when expanding beyond Taiwan. If U.S. companies seek to explore this possibility, they should contact CS Taiwan.

CS Taipei Activities:

CS Taipei leads a delegation to the National Association of Broadcasters (NAB) trade show annually. This delegation usually includes around 25 people. U.S. companies interested in meeting with this delegation should contact CS Taiwan. NAB is next scheduled to be held in Las Vegas, October 9-13, 2021.

For more information, please contact us at +886 2-2162-2636 or office.taipei@trade.gov.