Canada Social Commerce

Social commerce — the practice of purchasing products directly through social media platforms like Instagram, Facebook, TikTok, and Pinterest — has become a significant segment of e-commerce within Canada. With over 31.7 million active social media users in early 2025, representing approximately 79.4% of the population, Canada offers a robust market for social commerce initiatives.

In 2024, the Canadian social commerce market was valued at USD $6.47 billion, and it is projected to reach USD $10.99 billion by 2029, reflecting a compound annual growth rate (CAGR) of 11.2%.

Key Trends and Strategic Insights

1. Platform Integration
Retailers can establish virtual storefronts on platforms like Instagram Shops and TikTok Shop, enabling seamless in-app purchases. Product tagging in posts and videos allows for instant purchases, shortening the sales funnel.

2. Influencer Collaborations
Partnering with Canadian influencers enhances product visibility and builds consumer trust. Influencer marketing is a powerful tool in driving engagement and conversions.

3. Logistics and Fulfillment
Efficient cross-border shipping and reliable fulfillment partners are crucial for timely delivery and customer satisfaction. American companies should establish partnerships with logistics providers experienced in cross-border e-commerce.

4. Mobile Optimization
Given the high percentage of mobile internet usage, ensuring mobile-friendly shopping experiences is essential. Most social commerce activity occurs on smartphones, making mobile optimization a priority.

For U.S. companies aiming to expand into Canada, incorporating social commerce into their market strategies provides a powerful opportunity to engage a digitally savvy audience and grow sales with lower upfront costs. For more information about opportunities for U.S. companies involving social commerce in Canada, and how the U.S. Commercial Service in Canada assists U.S. exporters, visit www.trade.gov/canada

For further information contact: Commercial Specialist Cat Le