Brazil - Tourism Demands Continues Rebound
Brazilian travel demand has continued recovering from the impacts of the global COVID-19 pandemic. In 2019, 2.2 million Brazilian visitors traveled to the United States, but these numbers dropped dramatically in 2020 to 450,000 travelers. However, these numbers have rebounded. In 2022, Brazil sent over 1.2 million travelers to the United States and is expected to send more than 1.5 million tourists by the end of 2023.
The profile of Brazilian tourists has changed since the pandemic, as promotors see emerging demand for more elaborate itineraries in regions already familiar to Brazilians, and also interest in discovering cities and states that are lesser known. While visits to theme parks are often of high interest, promoters have recently seen growing demand for visits to art galleries and museums, national parks, Native American communities, and outdoor activities.
Most Brazilian tourists still rely on travel agents to organize their trips. For this reason, it is extremely important for U.S. destinations and attractions to connect with Brazilian travel agents and tour operators.
There are currently 24 routes between Brazil and the United States with two additional routes expected to return before the end of 2023. Demand is, in fact, so great that American Airlines operates 8 flights per day between the United States and Brazil. One challenge, however, is that Brazilians must obtain a visa to visit the United States. This may be seen as a barrier for some tourists because although the wait time for an appointment has been improving, the earliest U.S. visa appointment may require waiting for nearly a year.
For more information on promoting the U.S. as a travel destination in Brazil, please contact Commercial Specialist Jussara Haddad at Jussara.Haddad@trade.gov, and Commercial Assistant Larissa Nunes at Larissa.Nunes@trade.gov.