Saudi Arabia - Country Commercial Guide
Market Entry Strategy

Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.

Last published date: 2019-10-13

Although American exporters/companies are not required to appoint a local Saudi agent or distributor to sell to Saudi companies, we recommend that all new-to-market U.S. companies consider partnering with a local corporation for the purposes of monitoring business opportunities, navigating import and standards testing regulations, and identifying public sector sales and contract opportunities. For complete information and regulations on registering a business in Saudi Arabia, please visit the Saudi Arabia Government Investment Agency (SAGIA).

The U.S. Department of Commerce in Saudi Arabia regularly assists U.S. product and service exporters to identify market opportunities and qualified business partners.  It also provides advocacy and commercial diplomacy services to U.S. firms and promotes greater transparency in commercial matters and public procurement by engaging Saudi regulatory and standards bodies and Saudi public institutions.